Apple TV 4K.

Cinematic in every sense.

Apple TV 4K lets you watch films and programmes in amazing 4K HDR and with immersive sound from Dolby Atmos.1 Has great content from apps like BBC iPlayer, ITV Hub, Amazon Prime Video and NOW TV.2 You can use Siri to control it all with just your voice. And this autumn, Apple TV gets even easier to enjoy with new features designed to make your TV experience remarkably personal.

4K HDR sets a new standard.

4K gives you a crisper picture using four times more pixels than standard HD. High Dynamic Range (HDR) delivers brighter, more realistic colours and greater detail. From the hottest new film to your favourite TV programme, everything is more lifelike than ever.

Dolby Atmos. It’s sound, turned up to 360.

Combine Apple TV 4K with a Dolby Atmos–compatible sound system and you’re fully immersed in three-dimensional audio that sends sound around and above you with pinpoint precision. Whether a jet zooms overhead or a torrential downpour erupts, the true-to-life sound puts you inside the action. And as the first streaming player to be both Dolby Vision and Dolby Atmos certified, Apple TV 4K brings home the complete cinematic experience.

The best live TV now lives here.

Apple TV teams up with some of the world’s largest TV networks and broadcasters to bring you the live content you care about most — from sport and breaking news to your favourite shows.

And now you’ll get even more great on-demand content with Apple TV, making it truly the best box to connect to your screen.3

The new

Apple TV app.

All your TV.
All in one app.

The Apple TV app is personalised and expertly curated, so you’ll discover the best of what’s on — including popular streaming services, thousands of films to buy or rent, and original shows and films from Apple TV+. It’s all in one place. On all your screens. It’s simple — the new Apple TV app is the ultimate way to watch TV.

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You ask.
Siri delivers.

No more typing to find exactly what you’re looking for. Just ask Siri for a film, show, genre, actor or song you love. Siri also shines when you’re not sure what you want. Just say something like “Show me 4K films”, and Siri delivers.

  • “Play the latest episode of The Handmaid’s Tale”

  • “Show me the best cartoons for kids”

  • “Open Netflix”

  • “Play some reggae”

  • “Open Minecraft”

  • “I want to watch a documentary”

The App Store. It’s more than just fun and games.

The App Store on Apple TV has something for everyone. From entertainment apps like BBC iPlayer, ITV Hub, Amazon Prime Video and NOW TV, to thousands of top sport, fitness and lifestyle apps. And, of course, your favourite games. The A10X Fusion chip provides a powerful platform to run every last one of them smoothly and beautifully. And when you add accessories like game controllers and headphones, you can take your experience to the next level.

Your photos, videos and music. It’s all on TV.

Enjoy photos and videos from your iCloud Photo Library or shared albums on the big screen.4 Connect Apple Music to your home cinema. And let your friends and family share their photos and videos with AirPlay.

Let iPhone run the show.

Turn your iPhone into an Apple TV remote.

Once you connect Apple TV to your iPhone or iPad, the Apple TV Remote app is automatically installed in Control Centre on your iOS device.

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Control your smart home through Apple TV.

Shut your garage door. Control your home’s heating. Double-check the locks. Apple TV lets you use your iOS device to control HomeKit-enabled accessories remotely with the Home app.

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Coming This Autumn

Watch what’s coming to Apple TV.

Discover a new Home screen designed for discovery.

Watching your favourite TV programmes — or finding a few new ones — is about to get easier and more engaging. The newly reimagined Home screen puts all your favourite apps front and centre, and it features full-screen video previews that pull you into new films, the latest music and top-rated games.

Switch from user to user to user. Fast.

The new Control Centre features multi-user support — giving you the freedom to quickly switch between family members and their unique Up Next lists, or video and music collections, or recommendations. So when you watch TV, the entire experience is tailored to you and only you.

Dive deep into new screen savers.

We’ve partnered with the BBC Natural History Unit to capture stunningly immersive underwater screen savers — filmed in mesmerising 4K HDR — from bodies of water all over the globe. Go far beneath the surface and explore a world that few have experienced first-hand.

When it comes to controllers, we’re not playing games.

Apple Arcade will be a gaming service unlike any other. There are over 100 new games, and from mythical landscapes to earth-shattering explosions, the experience is all too real on your big screen with Apple TV. And we’re adding Apple TV support for even more controllers, including the PlayStation DualShock 4 and Xbox Wireless Controllers with Bluetooth, so games are more gripping than ever.

Learn more about Apple Arcade

Discover a new Home screen designed for discovery.

Watching your favourite TV programmes — or finding a few new ones — is about to get easier and more engaging. The newly reimagined Home screen puts all your favourite apps front and centre, and it features full-screen video previews that pull you into new films, the latest music and top-rated games.

Switch from user to user to user. Fast.

The new Control Centre features multi-user support — giving you the freedom to quickly switch between family members and their unique Up Next lists, or video and music collections, or recommendations. So when you watch TV, the entire experience is tailored to you and only you.

Dive deep into new screen savers.

We’ve partnered with the BBC Natural History Unit to capture stunningly immersive underwater screen savers — filmed in mesmerising 4K HDR — from bodies of water all over the globe. Go far beneath the surface and explore a world that few have experienced first-hand.

When it comes to controllers, we’re not playing games.

Apple Arcade will be a gaming service unlike any other. There are over 100 new games, and from mythical landscapes to earth-shattering explosions, the experience is all too real on your big screen with Apple TV. And we’re adding Apple TV support for even more controllers, including the PlayStation DualShock 4 and Xbox Wireless Controller with Bluetooth, so games are more gripping than ever.

Learn more about Apple Arcade

Apple TV Plus

Original stories from
the most creative minds
in TV and film.

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The new Apple TV app

All your TV. All in one app.

Learn more