It’s a leap year.

5G goes Pro. A14 Bionic rockets past every other smartphone chip. The Pro camera system takes low-light photography to the next level — with an even bigger jump on iPhone 12 Pro Max. And Ceramic Shield delivers four times better drop performance. Let’s see what this thing can do.

Pre-order iPhone 12 Pro Max 06.11Available 13.11

From £41.62/mo. or £999 before trade‑in.*

iPhone 12 Pro Design

Less bezel,
more screen.

iPhone 12 Pro Max

6.7” Super Retina
XDR display1

iPhone 12 Pro

6.1” Super Retina
XDR display1

iPhone 12 Pro Max


iPhone 12 Pro


Super Retina
XDR Display1

iPhone 11 Pro Max


iPhone 11 Pro


Super Retina
XDR Display1

Surgical-grade stainless steel.

Blows other phones out of the water.

Industry‑leading IP68 water resistance3

Four finishing touches.

Pacific Blue, Gold, Silver and Graphite

Use AR to see it from every angle.

Pro camera system

A new day for
Night mode.

Night mode comes to both the Wide and Ultra Wide cameras, and it’s better than ever at capturing incredible low-light shots. LiDAR makes Night mode portraits possible. And the Wide camera lets in 27 per cent more light, for greater detail and sharper focus day or night.

Wide camera with ƒ/1.6 aperture captures 27% more light

New 7‑element Wide lens for edge‑to‑edge sharpness

New OIS makes 5,000 adjustments per second

LiDAR delivers up to 6x faster autofocus in low light

Portraits that
come out at night.

Portrait mode,

More detail.
In the blink of AI.

Shot on
iPhone 12 Pro Max.

A snapshot of each camera.

Coming soon

Apple ProRAW. For an absurd amount of creative control.

ProRAW gives you all the standard RAW information, along with the Apple image pipeline data. So you can get a head start on editing, with noise reduction and multi-frame exposure adjustments already in place — and have more time to tweak colour and white balance.

Dolby Vision recording

60 times more colours. Infinitely more spectacular.


streams your 4K Dolby Vision video to Apple TV and smart TVs.5

Now every night
is movie night.

The Wide camera’s larger sensor brings far more detail out of the shadows. And for the first time, you can take Night mode Time‑lapse videos with a tripod to capture scenes with dramatic motion. Now even your movies can pull an all-nighter.

87% better low-light video with iPhone 12 Pro Max

New ISP with improved noise reduction for more detail

TrueDepth camera

It’s never too late to take another Night mode selfie.

Night mode comes to the front camera, bringing all that low-light detail and natural colour to your favourite subject. Deep Fusion, Smart HDR 3 and Dolby Vision recording are now on the TrueDepth camera too. So you’ll look your best in any light.

Super Retina
XDR display

An infinity
pool of pixels.

How do you make our brightest display even better? Make it bigger. A new design with flat edges and our flexible custom OLED allowed us to push the screen’s amazing colour, brightness and contrast right to the very edge.

Up to 1,200 nitspeak brightness for

HDR photos and movies
2,000,000:1contrast ratio for

true blacks and bright whites

Over 3.4 million pixels in 12 Pro Max,
the most ever in an iPhone

MagSafe accessories

Everything just


Each piece magnetically snaps together like magic.

and go.

Snap on a case, a wallet, or both. (Fear not, the wallet is shielded so it’s safe for credit cards.)


Magnets align themselves perfectly every time for faster wireless charging.

iOS 14

Get straight to
the good stuff.

iOS 14 is packed with shortcuts that get you just what you want, just when you want it.

App Clips let you use a small part of an app to quickly do things like pay for parking or order a takeaway.

Widgets have been redesigned to serve up info you want at a glance — right on your Home screen.

Pinned conversations in Messages put the people you talk to most at the top of the list.


Privacy is built in.

iPhone is designed to protect your information. Face ID data doesn’t leave your iPhone and is never backed up to iCloud or anywhere else. iOS shows you an app’s privacy practices before you download it. When you use Apple Pay, your card number isn’t shared with merchants. And the list goes on.

Learn more about Apple and privacy

We reduced our carbon footprint. By thinking inside the box.

Carbon savings equal to 450,000 fewer cars on the road per year.

Across the iPhone family, we’re removing the power adapter and EarPods that often go unused, but including the fast‑charging USB‑C to Lightning cable that most people need. That shrinks packaging, and more boxes per shipment means fewer shipments overall. We’re also transitioning our manufacturing partners to renewable energy. Altogether, this eliminates over 2 million tonnes of carbon emissions annually.

Learn more about Apple and the environment

Even the little things are a big deal.

Best worldwide coverage

iPhone 12 Pro has up to 20 5G bands and up to 32 LTE bands — more than any other smart­phone — for the most extensive coverage around the world.4

Twice the starting storage

iPhone 12 Pro starts at 128GB of storage, doubling the space for things like photos and videos.

More shots, less lag

Snapping shots quickly? iPhone intelligently adapts, speeding up processing so you can capture all the action.

Spatial audio with Dolby Atmos

Sound moves around you in 3D space, so you feel like you’re inside the action.

Have two numbers

Dual SIM with eSIM lets you have both a personal number and a business number on the same iPhone.6

Recycled rare earth in magnets

iPhone 12 Pro uses 100% recycled rare earth elements in all magnets, including those in our MagSafe accessories.

Featured accessories


Snap on a magnetic case, wallet, or both. And get faster wireless charging.

Shop MagSafe accessories


Make them yours with free engraving. Only at Apple.

Shop Learn more

More great ways to buy iPhone 12 Pro.

Trade in your smartphone for credit.

With Apple Trade In, you can get credit towards a new iPhone when you trade in an eligible smart­phone.* It’s good for you and the planet.

Learn more

iPhone Upgrade Programme.

Join to get the latest iPhone every year, low monthly payments, and AppleCare+.7 Once you’ve made 11 payments, just trade in your current iPhone and start a new plan. It’s that easy.

Learn more

See why there’s no better place to buy.

Have questions about network providers, payments or anything else iPhone? Just say the word.

Learn more