Why iPhone

There’s more
to iPhone.

iPhone is more than the device in your hand. It’s made up of every decision we take. From the energy we source, to the way we protect your data, right up to how we responsibly recycle its tiniest components.

Apple and Privacy

Apple products are designed to do amazing things. Including protect your privacy. Because we believe data protection is a fundamental human right.

Learn more


Trade in your eligible smartphone with Apple GiveBack and we’ll give you credit towards a new product.* It’s good for you and the planet.

See how it works

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Find the right iPhone for you