PRESS RELEASE July 19, 2004

Apple Introduces the New iPod

Fourth Generation iPod Features Apple’s Click Wheel & 12 Hour Battery Life

CUPERTINO, California — July 19th, 2004
Apple today introduced the new iPod, the fourth generation of the world’s number one portable digital music player, featuring Apple’s patent pending Click Wheel, which combines the smooth and continuous scrolling of a touch-sensitive wheel with five push buttons for superior one handed navigation. The new iPod also features up to 12 hours battery life and Shuffle Songs, a new command in the main menu which gives users instant access to one of the most exciting new ways to listen to their music library. All iPods work effortlessly with Apple’s iTunes, providing music fans with the best digital jukebox on either a Mac or Windows computer and access to the iTunes Music Store, the number one digital music service in the world. The new iPod is available immediately in a 20GB model for £219 (inc VAT) and a 40GB model for £299 (inc VAT).
“The best digital music player just got better”, said Steve Jobs, Apple’s CEO. “The fourth generation iPod features Apple’s amazing Click Wheel for superb one handed control, 12 hour battery life and the new Shuffle Songs command in the main menu — all in an even smaller design that puts up to 10,000 songs in your pocket”.
“HP has chosen iPod and iTunes as the best products to integrate in to our digital entertainment strategy”, said Carly Fiorina, chairman and chief executive officer at HP. “We decided to wait for this amazing new fourth generation iPod, as it will offer our customers an even better experience. HP’s version of the new iPod will be available in September”.
iPod features Apple’s patent pending Auto-Sync technology that automatically downloads an entire digital music library onto iPod and keeps it up-to-date whenever it is plugged into a Mac or Windows computer using FireWire or USB. Users can transfer two songs per second from their Mac or Windows computer and can now conveniently charge iPod with either the included FireWire or USB cable.*
Pricing & Availability:
The new 20GB and 40GB iPods are available immediately for a suggested retail price of just £219 (inc VAT) for the 20GB iPod and £299 (inc VAT) for the 40GB iPod through the Apple Store and Apple Authorised Resellers. Both iPods include earbud headphones, 1.2m 30-pin to FireWire cable, a 1.2m 30-pin to USB cable, and a CD with iTunes 4.6 for Mac and Windows computers. The 40GB model also includes an iPod dock.
Optional accessories with the following suggested retail prices include the iPod Dock for £29 (inc VAT) and in-ear headphones for £29 (inc VAT). Laser engraving is available for iPod for £15 and can include two lines of text with up to 27 characters per line.
iPod requires a Mac with a FireWire port and Mac OS X version 10.1.5 or later (Mac OS X v10.2 or later recommended); or a Windows PC with a FireWire or USB port, or a Windows-certified FireWire or USB card and Windows 2000, XP Home or Professional.

    * Rechargeable batteries have a limited number of charge cycles and may eventually need to be replaced. Battery life and number of charge cycles vary by use and settings. See www.apple.com/uk/batteries for more information.

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