Apple Reduces Prices on Cinema Displays

Apple today announced that it has made its award-winning line of widescreen flat panel Cinema Displays more affordable than ever by reducing the price of the 20-inch model to just £549 (inc VAT) and the 23-inch HD model to just £1,049 (inc VAT). In addition, Apple's new 2.7GHz Power Mac G5s and 1.67GHz 17-inch PowerBooks now feature built-in support to directly drive Apple's groundbreaking 30-inch Cinema HD Display, saving customers hundreds of pounds.

“Apple's Cinema Displays now start at just £549 (inc VAT), making widescreen flat displays affordable to even more people”, said Philip Schiller, Apple's senior vice president of Worldwide Product Marketing. “Even Apple's groundbreaking 30-inch Cinema HD Display, with its over four million pixels, is now made more affordable with standard support built into some Power Mac G5 and PowerBook configurations”.

Apple's flat-panel display line, comprising the 20-inch Cinema Display, the 23-inch Cinema HD Display and revolutionary 30-inch Cinema HD Display, is designed to work with DVI-equipped Power Mac G5 desktops, PowerBook G4 notebooks and Windows-based computers, and offers the widescreen design (16:10 ratio) coveted by creative professionals who want access to more screen real estate. The 30-inch Cinema HD Display has an industry-leading 2560-by-1600 pixel resolution and the 23-inch Cinema HD Display has a 1920-by-1200 pixel resolution, ideal for editing High Definition Television (HDTV) content. The 20-inch Cinema Display professional-quality flat panel offers a 1680-by-1050 pixel resolution, more than enough space to edit full size images with plenty of room for on-screen palettes.

Two systems now feature built-in support for Apple's breakthrough 30-inch Cinema HD Display: the new 2.7GHz Power Mac G5 and the 1.67GHz 17-inch PowerBook. Users can also add support for the 30-inch Cinema HD Display as a build-to-order option on the new 2.0 GHz and 2.3GHz Power Mac G5 systems, as well as the 1.67GHz 15-inch PowerBook.

Apple Cinema Displays deliver the superior colour performance needed to meet the rigorous standards for SWOP-certified display-based proofing systems*. With display-based proofing systems, print professionals can approve jobs for press production on-screen without the need for hard-copy proofs, resulting in significant time and cost savings. Apple flat-panel displays provide a broad colour gamut and maximum colour quality using the industry's best wide-viewing angle technology of up to 170 degrees even when viewing images off-axis.

Apple Cinema Displays feature an all aluminium design with a very thin bezel, suspended by an aluminium stand with an adjustable hinge that makes tilting the display almost effortless. Each Cinema Display features two FireWire 400 ports and two USB 2.0 ports, and support the Video Electronics Standards Association (VESA) mounting interface standard.

Pricing & Availability:
The 20-inch Cinema Display, 23-inch Cinema HD Display and the 30-inch Cinema HD Display are available through the Apple Store, Apple's retail stores and Apple Authorised Resellers for a suggested retail price of £549 (inc VAT), £1,049 (inc VAT) and £2,099 (inc VAT), respectively. Power Mac G5 build-to-order options for the Cinema Display line include the NVIDIA GeForce 6800 Ultra DDL with 256MB DDR SDRAM for an additional £330 (inc VAT) as well as a stand-alone kit for a suggested retail price of £399 (inc VAT) through the Apple Store.

Press Contacts:
Apple UK and Ireland Public Relations
Email: media.uk@apple.com
Phone: (020) 8218 1440