UPDATE October 24, 2017

iPhone X available for pre-order on Friday, October 27

iPhone X will go on sale in more than 55 countries and territories on Friday, November 3.
iPhone X, the future of the smartphone, featuring a revolutionary new design with a stunning all-screen display, wireless charging and an incredible rear camera with dual optical image stabilisation, will be available to customers for pre-order on Friday, October 27 at 8:01 a.m on apple.com/uk and the Apple Store app.
iPhone X will be available in more than 55 countries and territories, and in Apple Stores beginning Friday, November 3 at 8:00 a.m. Stores in most countries will have iPhone X available for walk-in customers, who are encouraged to arrive early.
iPhone X features a glass and stainless steel design with an all-screen display.
iPhone X features a gorgeous all-glass and stainless steel design with a beautiful 5.8-inch Super Retina display, A11 Bionic chip with neural engine for powerful machine learning, augmented reality and immersive 3D gaming experiences, wireless charging and Face ID, delivering an innovative and secure new way to unlock, authenticate and pay. The TrueDepth camera that enables Face ID brings Portrait mode with Portrait Lighting to the front camera for beautiful selfies with a depth-of-field effect and enables Animoji, which captures and analyses over 50 different facial muscle movements to bring emoji to life in a fun new way. A redesigned rear camera with dual optical image stabilisation includes a new colour filter, deeper pixels, an improved Apple-designed image signal processor and features Portrait mode with Portrait Lighting allowing customers to capture stunning photos and videos. The all-glass front and back on iPhone X feature the most durable glass ever in a smartphone in two beautiful finishes, silver and space grey.
Pricing and Availability
  • iPhone X will be available in silver and space grey in 64GB and 256GB models starting at £999 from apple.com/uk and Apple Stores and is also available through Apple Authorised Resellers and carriers (prices may vary).
  • Through Apple’s iPhone Upgrade Programme, customers in the UK can get iPhone X, with the protection of AppleCare+ and have the opportunity to upgrade to a new iPhone every year. The iPhone Upgrade Programme is available for iPhone X at apple.com/uk and Apple Stores in the UK with monthly payments starting at £56.45.
  • Through Apple’s iPhone Trade-up programme, customers can trade in their eligible smartphone for up to £440 in credit to help lower the full cost of a new iPhone.
  • The Apple Store app is the fastest, easiest way to pre-order iPhone X. Apple Store app users can favourite the products they love, get recommendations for accessories based on the Apple products they already own, and check out in an instant with Apple Pay.
  • Customers will be able to pre-order iPhone X beginning Friday, October 27, with availability beginning Friday, November 3, in Andorra, Australia, Austria, Bahrain, Belgium, Bulgaria, Canada, China, Croatia, Cyprus, Czech Republic, Denmark, Estonia, Finland, France, Germany, Greece, Greenland, Guernsey, Hong Kong, Hungary, Iceland, India, Ireland, Isle of Man, Italy, Japan, Jersey, Kuwait, Latvia, Liechtenstein, Lithuania, Luxembourg, Malta, Mexico, Monaco, Netherlands, New Zealand, Norway, Poland, Portugal, Puerto Rico, Qatar, Romania, Russia, Saudi Arabia, Singapore, Slovakia, Slovenia, Spain, Sweden, Switzerland, Taiwan, UAE, the UK, the US and US Virgin Islands.
  • Apple-designed accessories including leather and silicone cases in a range of colours will be available starting at £39, while a new iPhone X Leather Folio will be available for £99. Lightning Docks in colour-matching metallic finishes will also be available for £49, prices may vary.
  • Every customer who buys iPhone X from Apple will be offered free Personal Setup in-store or online to help them customise their iPhone by setting up email, showing them new apps from the App Store and more.
  • Anyone who wants to start with the basics or go further with iPhone X or iOS 11 can sign up for free Today at Apple sessions at apple.com/uk/today.


Images of iPhone X

Press Contacts

Nikki Thompson



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