Creativity’s Outer Limits

Designed by Today at Apple, [AR]T brings together artists and curators, filmmakers and educators, in a collaborative initiative that pushes the creative potential of augmented reality. We asked Chicago’s Nick Cave to create an immersive AR installation, Amass, that can be experienced in every Apple Store. We also developed a new session with digital artist and teacher Sarah Rothberg that puts AR’s tools to playful use in the hands of beginners. To provide a glimpse of what’s possible, we partnered with New York’s pioneering New Museum in curating seven artists to craft original AR artworks. They live as a visual layer on the cityscape and are experienced via a walk with an iPhone in six major cities. Their stories follow below.

[AR]T Walk

If there’s a connecting thread among the seven artists that collaborated with the New Museum and Today at Apple to create [AR]T Walk, it’s a shared desire to create not just pieces of art, but entire worlds. Created specifically for this medium, the works — by Nick Cave, Nathalie Djurberg and Hans Berg, Cao Fei, John Giorno, Carsten Höller, and Pipilotti Rist — are experienced via a walk in Hong Kong, London, New York, Paris, San Francisco and Tokyo.

Nick Cave

The Chicagoan’s Soundsuits mix spectacle and activism in a message of inclusion.

Soundsuit
Nick Cave
Stevenson High School Performance
Nick Cave

“The moment I realised I was a messenger first, an artist second, the burden was lifted.”

Soundsuit Detail
Nick Cave

Nathalie Djurberg & Hans Berg

Swedish animator Nathalie Djurberg and composer Hans Berg produce clay animation shorts.

The Experiment, 2009
Nathalie Djurberg and Hans Berg

“What do I like most about the art? It’s really the making of it.”N. Djurberg

The Experiment, 2009
Nathalie Djurberg and Hans Berg
Delights of an Undirected Mind
Nathalie Djurberg and Hans Berg

Cao Fei

The multimedia artist blends fantasy and documentary in reflections on a changing China.

Same Old, Brand New
Cao Fei
Asia One
Cao Fei

“Let people get involved in it, and enjoy it, and then they will think more.”

Whose Utopia
Cao Fei

John Giorno

The legendary poet was an early champion of technology’s role in creative expression.

EVERYONE GETS LIGHTER
John Giorno

“It’s easy to have an idea, but to make the idea into perfection is an enormous skill.”

Portrait of the artist
John Giorno
John Giorno with Dial-A-Poem

Carsten Höller

His obsession with human emotions results in work in which the audience is a participant.

Mirror Carousel, 2005
Carsten Höller
Upside Down Mushroom Room, 2000
Carsten Höller

“I’m interested in art that produces a change of behaviour that can be seen by others.” 

Test Site, 2000
Carsten Höller

Pipilotti Rist

The Swiss artist pushes technology’s potential in celebrating femininity and nature.

Homo Sapiens Sapiens, Open My Glade
Pipilotti Rist

“I treat technology as bad copies of our senses. If we work hard on them, we can get results.” 

Administrating Eternity
Pipilotti Rist
Pixel Forest
Pipilotti Rist

Locations

  • San Francisco, CA
    United StatesApple Union Square
  • New York, NY
    United StatesApple Fifth Avenue
  • London
    United KingdomApple Covent Garden
  • Paris
    FranceApple Marché Saint-Germain
  • 新宿区
    日本Apple 新宿

[AR]T Lab

Sarah Rothberg, an artist and educator, uses the world around her as a canvas and augmented reality as a tool to create art. Together with Today at Apple, Rothberg co-created [AR]T Lab: AR Experiences — a free session available in all Apple Stores. In this Lab, attendees get hands-on with whimsical objects and sounds created by Rothberg to learn how to code their own AR experiences using Swift Playgrounds.

Sarah Rothberg

Things That Fly
Sarah Rothberg
Touching A Cactus
Sarah Rothberg

“You’re not limited by physical reality. It’s an infinite canvas in all directions.” 

Touching A Cactus
Sarah Rothberg

Locations

[AR]T at the Apple Store

Come into any Apple Store and experience artist Nick Cave’s beautiful, intricate AR artwork Amass. Using the [AR]T Viewer in the Apple Store app, you’ll go on a journey to collect Ikon Elements and experience a universe of positive energy right in the middle of an Apple Store.

Locations

Continue to explore Today at Apple.

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