It’s so easy to 
switch to iPhone.

Coming from an Android phone? You’ll see how easy it is to switch from the moment you turn on your new iPhone. There’s a walk-through to get you started and an app that transfers your photos, contacts, and more.

Move to iOS app

Transfer your photos and
contacts in a few simple steps.


If you want a phone that will last, this is it.


Privacy. That’s iPhone.

Ease of use

Everything just works.


Earth won’t wait. Neither will we.

Advanced cameras

You’ll get amazing photos and videos with iPhone.

Apple-designed chips

It’s all powered by the most advanced smartphone chips.

FaceTime and Messages

We’ve got the best ways to stay in touch.

App Store

Lots of apps
curated for you.

Which iPhone is right for you?

New iPhone 13 Pro

The ultimate iPhone.


View in AR

6.7″ or 6.1″

All-screen OLED display2 with ProMotion

Pro camera system

Telephoto, Wide, Ultra Wide

A15 Bionic chip

Fastest chip ever
in a smartphone

Superfast 5G3

Up to 28 hours video

New iPhone 13

A total powerhouse.


View in AR

6.1″ or 5.4″

All-screen OLED display2

Advanced dual‑camera system

Wide, Ultra Wide

A15 Bionic chip

Faster than the competition

Superfast 5G3

Up to 19 hours video

iPhone 12

As amazing as ever.


View in AR

6.1″ or 5.4″

All-screen OLED display2

Dual‑camera system

Wide, Ultra Wide

A14 Bionic chip

Superfast 5G3

Up to 17 hours video

iPhone SE

Lots to love.
Less to spend.


View in AR


LCD display

Single-camera system


A13 Bionic chip

4G LTE cellular3

Up to 13 hours video

See why there’s no better place to buy.

Have questions about buying the latest iPhone? We’re here to help.

Learn moreabout buying iPhone.