Over 50 brands worldwide offer products that are compatible with HomeKit and your Apple devices — with more and more on the way.
Attach AirTag to everyday items, like your keys or a backpack, to easily keep track of them in the Find My app.
iPad Pro features the M4 chip, 11-inch or 13-inch Ultra Retina XDR display, Wi‑Fi 6E, 5G, and support for Apple Pencil Pro.
iPad Air features an 11- or all-new 13-inch Liquid Retina display, M2 chip, landscape front camera and Wi‑Fi 6E, and support for Apple Pencil Pro.
Introducing Apple Watch Ultra 2. Rugged and capable, the brightest Apple display, carbon-neutral case and strap combinations, and new strap colours.
Compare resolution, size, weight, performance, battery life and storage of iPad Pro, iPad Air, iPad and iPad mini models.
Compare specs for the latest Apple Watch models: Apple Watch Ultra 2, Apple Watch Series 9 and Apple Watch SE.
Explore the world of iPad. Featuring the all-new iPad Pro, the redesigned iPad Air, iPad and iPad mini.
Stream millions of songs in lossless audio at no extra cost. Download your favourites and play them offline. Start listening for free today.
iPad is so versatile, it’s more than up to any task. Get things done in both fun and powerful ways with iPad.
iPad is so versatile, it’s more than up to any task. Get things done in both fun and powerful ways with iPad.
See what makes each Mac laptop and desktop different. And find the one that’s perfect for your life, your work and your budget.
See what makes each Mac laptop and desktop different. And find the one that’s perfect for your life, your work and your budget.
Compare iMac 24-in (M3, two ports) with other desktops like iMac 24-in (M3, four ports) and Mac mini (M2). Find the one that’s perfect for you.
Compare MacBook Pro 14-in. (M3) with other laptops like MacBook Pro 14-in. (M3 Pro or M3 Max) and MacBook Pro 16-in. (M3 Pro or M3 Max). Find the one that’s...
Compare the Mac Studio with other desktops like the Mac Pro and Mac mini. Find the one that’s perfect for you.
Compare Mac Pro with other desktops like Mac Studio and Mac mini. Find the one that’s perfect for you.
Compare Mac mini (M2) with other desktops like Mac Studio (M2) and iMac 24-in (M3, two ports). Find the one that’s perfect for you.
iPad mini has an all-new 8.3-inch Liquid Retina display, A15 Bionic chip, 5G, USB-C, support for Apple Pencil (2nd gen), and comes in four colours.
Get £45–£295 off a new Apple Watch SE when you trade in an Apple Watch. Available with cellular and GPS connectivity. Buy at apple.com.
Get £45–£295 off a new Apple Watch Series 9 when you trade in an Apple Watch. Available with cellular and GPS connectivity. Buy at apple.com.
Get £45–£295 off a new Apple Watch Hermès when you trade in an Apple Watch. 41mm or 45mm Stainless steel case, available with cellular + GPS.
The new Mac Studio. Supercharged by the M2 Max and M2 Ultra chip. Extensive connectivity. Stunningly compact.
The world’s best all-in-one computer. With 24-inch display. Advanced camera and audio. And mouse and keyboard. Supercharged by the M3 chip.
View all technical specifications for Apple Watch Ultra 2.
MacBook Air 13- and 15-inch laptops, now with the superfast M3 chip, perfect for AI. Lightweight, with all-day battery life and Liquid Retina display.
View all technical specifications for Apple Watch Series 9.
See all technical specifications for the 13- and 15-inch MacBook Air with M3 chip and the 13-inch MacBook Air with M2 chip.
Education moves everyone forward. Our partnerships around the world help enable people to have greater access to education.
Every Apple device includes powerful, intuitive apps to help you create, connect and get things done on Mac, iPad, iPhone and more.