Buy Apple Watch Series 10

Apple Watch straps are available in a variety of styles and sizes.

First, you’ll need to choose a case size and strap style to see which strap sizes are available with that combination. The strap you choose will specify the maximum and minimum wrist size. To get the correct strap size, we recommend that you precisely measure around your wrist.

If you choose an Apple Watch with a Sport Band, first select your case size then select your strap size. Sport Bands only come with one size in the box.

If you choose a Solo Loop or Braided Solo Loop strap, you’ll need to use the sizing guide to find your exact size. Our sizing for these straps has changed, so please use the updated sizing guide even if you’ve purchased one in the past. When you shop for Solo Loop straps, there are step-by-step instructions to help you measure your wrist using a printable tool or household objects so you can find the correct size.

The GPS + Cellular model allows you to stay connected to the people and information you care about with just your Apple Watch. With a data plan you can send and receive text messages, answer phone calls, receive notifications, and stream Apple Music and Apple Podcasts without needing your iPhone nearby.

With the GPS model, you must be connected to your iPhone via Bluetooth or Wi-Fi to send and receive text messages, answer phone calls and receive notifications. The built-in GPS works independently of your iPhone for distance, pace and route mapping in workouts.

Learn more about cellular and which networks support Apple Watch(opens in new window)

While service plans vary by network provider,* many offer free or special trials for Apple Watch. Contact your provider for more details.

Learn more about which networks support Apple Watch(opens in new window)

* Apple Watch (GPS + Cellular) does not support international roaming. But you’ll still be able to complete a call to emergency services almost anywhere in the world. Just press and hold the side button on Apple Watch Series 10 (GPS + Cellular) or Apple Watch SE (GPS + Cellular) models and you’ll be connected to the help you need, even if you’re nowhere near your iPhone.

Apple Watch Ultra 2, Apple Watch Series 10 and Apple Watch SE require iPhone Xs or later with iOS 18 or later. Apple Watch is only compatible with iPhone.

Features are subject to change. Some features, applications and services may not be available in all regions or all languages.

Whether you buy online or in an Apple Store, it’s easy to transfer your data and set up your new Apple Watch. Apple Watch content backs up automatically to your companion iPhone, so you can restore your Apple Watch from a backup. When you back up your iPhone, it includes your Apple Watch data.

Discover all the amazing things your new Apple Watch can do with the help of an Apple Specialist. After your Apple Watch ships, you’ll receive an invitation to schedule a free one-to-one online session where you can cover the topics of your choice. To get the most out of your time, use our online guides to transfer your data to your new Apple Watch before your session.

Learn how to set up and transfer data to your new Apple Watch(opens in new window)

Apple accepts Apple Pay (opens in new window) , most credit and debit cards, PayPal, and Apple Store Gift Cards. Qualifying customers can also pay in instalments with financing options.

Some payment options may not be available for all products. Learn more about payment methods (opens in new window) , as well as Terms and Conditions (opens in new window) . You can call 0800 048 0408 for more information.

Apple Trade In makes it easy to get credit toward the purchase of your next Apple Watch. Simply answer a few questions about your device. Based on what you tell us, we’ll provide an estimated trade-in value. If you pay monthly, we’ll apply the value as an instant credit to lower the monthly payments of your new Apple Watch. If you pay in full, we’ll credit your payment method after we receive your trade-in. If it’s not eligible for credit, you can recycle it for free.

Once you accept the estimated trade-in value quote, we’ll send you a free trade-in kit. When we receive your trade-in, we’ll verify its condition, and if everything checks out, your trade-in will be complete. If your device doesn’t match the condition you described, you’ll receive an email with next steps. If you paid in full and the value of your device was more than the cost of your new Apple Watch, you’ll receive an Apple Gift Card by email with the remaining amount.

The online trade-in process generally takes 2-3 weeks.

You can also trade your device in at an Apple Store at the point of purchase, however the trade-in value in store may be different from the estimated trade-in value you received online.

Learn more about Apple Trade In (opens in new window)

AppleCare+ is an insurance product that provides priority tech support and hardware coverage, including unlimited incidents of accidental damage protection. Coverage begins on your AppleCare+ purchase date.

Learn more about AppleCare+