Buy Apple Watch Series 7

Full screen. Fresh styles.

Largest Display

The new Retina display on Apple Watch Series 7 has nearly 20% more screen area than Series 6.

Improved Durability

Most crack-resistant front crystal. Dust resistant. And swimproof. footnote¹

Fast Charging

Same all-day battery life footnote² with up to 33% faster charging than Series 6. footnote³

Health and Wellness

The most advanced Apple Watch health and wellness features yet, including the Blood Oxygen app and sensor, footnote⁴ and the ECG app. footnote⁵

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Apple Watch Series 7

From £369

45mm or 41mm
Swimproof footnote¹
Most crack-resistant front crystal
Certified IP6X dust resistant footnote¹
Always-On Retina display
Nearly 20% larger than SE
More than 50% larger than Series 3
Blood Oxygen app footnote⁴
ECG app footnote⁵
High and low heart rate notifications
Irregular heart rhythm notification footnote⁶
Emergency SOS footnote⁷
International Emergency Calling footnote⁸
Fall Detection
Cellular available footnote⁹
Family Setup — pair multiple watches with one iPhone footnote¹⁰
Compatible with watchOS 9

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Apple Watch SE

From £249

44mm or 40mm
Swimproof footnote¹
—
—
Retina display
Over 30% larger than Series 3
—
—
High and low heart rate notifications
Irregular heart rhythm notification footnote⁶
Emergency SOS footnote⁷
International Emergency Calling footnote⁸
Fall Detection
Cellular available footnote⁹
Family Setup — pair multiple watches with one iPhone footnote¹⁰
Compatible with watchOS 9

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Apple Watch Series 3

From £179

42mm or 38mm
Swimproof footnote¹
—
—
Retina display
—
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High and low heart rate notifications
Irregular heart rhythm notification footnote⁶
Emergency SOS footnote⁷
—
—
—
—
Compatible with watchOS 8 and earlier versions

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Learn more Apple Watch Series 3

Apple Watch Series 7, Apple Watch SE and Apple Watch Series 3 have a water resistance rating of 50 metres under ISO standard 22810:2010. This means that they may be used for shallow-water activities like swimming in a pool or ocean. However, they should not be used for scuba diving, waterskiing or other activities involving high-velocity water or submersion below shallow depth. Series 7 is also rated IP6X dust resistant.
Apple Watch All-Day Battery Life testing was conducted by Apple in August 2021 using pre-production Apple Watch Series 7 (GPS) and Apple Watch Series 7 (GPS + Cellular), each paired with an iPhone; all devices were tested with pre-release software. Battery life varies by use, network coverage, configuration and many other factors; actual results will vary. See apple.com/uk/batteries and apple.com/uk/watch/battery.html for more information.
Testing conducted by Apple in August 2021 using pre-production Apple Watch Series 7 (GPS) and Apple Watch Series 7 (GPS + Cellular) with Apple Watch Magnetic Fast Charging USB-C Cable (Model A2515) and Apple 20W USB-C Power Adapter (Model A2305), as well as Apple Watch Series 6 (GPS) and Apple Watch Series 6 (GPS + Cellular) with Apple Watch Magnetic Charging Cable (Models A2255 and A2256) and Apple 5W USB Power Adapter (Model A1385); each Apple Watch paired with an iPhone, all devices tested with pre-release software. Charge time varies with region, settings and environmental factors; actual results will vary.
Blood Oxygen app measurements are not intended for medical use, including self-diagnosis or consultation with a doctor, and are only designed for general fitness and wellness purposes.
The ECG app is available on Apple Watch Series 4 and later (not including Apple Watch SE) with the latest version of iOS and watchOS. See apple.com/uk/watch for compatibility details. ECG is not intended for use by people under 22 years old. With the ECG app, Apple Watch is capable of generating an ECG similar to a single-lead electrocardiogram.
Irregular rhythm notification requires the latest version of watchOS and iOS. It is not intended for use by people under 22 years old or those who have been previously diagnosed with atrial fibrillation (AF).
Apple Watch Series 7 (GPS + Cellular) and Apple Watch SE (GPS + Cellular) can use a mobile data connection for Emergency SOS. To use Emergency SOS on an Apple Watch without cellular connectivity, your iPhone needs to be nearby. If your iPhone isn’t nearby, your Apple Watch needs to be connected to a known Wi-Fi network and you must set up Wi-Fi Calling.
The international emergency calling feature requires an Apple Watch Series 7 (GPS + Cellular) or Apple Watch SE (GPS + Cellular) model. For a list of supported countries and regions, see apple.com/uk/watchos/feature-availability.
Wireless service plan required for cellular service. Contact your service provider for more details. Connection may vary based on network availability. International roaming is not supported. Check apple.com/uk/watch/cellular for participating providers and eligibility. See support.apple.com/HT207578 for additional setup instructions.
Not all features will be available if the Apple Watch is set up through Family Setup. Wireless service plan required for cellular service. Contact your service provider for more details. Check apple.com/uk/watch/cellular for participating providers and eligibility.

Apple Watch requires an iPhone 6s or later with iOS 15 or later.

watchOS 9 requires Apple Watch SE or Apple Watch Series 4 or later, paired with iPhone 8 or later with iOS 16.

Leather and stainless steel straps are not water resistant.

Case and strap combinations can be made within collections (Apple Watch, Apple Watch Nike and Apple Watch Hermès) only.

Straps are subject to availability.

Features are subject to change. Some features, applications and services may not be available in all regions or all languages. View complete list.

†† We use your location to show you delivery options faster. We found your location using your IP address or because you entered it during a previous visit to Apple.

Full screen. Fresh styles.

Largest Display

Improved Durability

Fast Charging

Health and Wellness

Apple Watch Studio

Apple Watch Studio

Apple Watch Studio

Apple Watch Studio

Add a pop of colour.

Watch SEHeavy on features. Light on price.

Which Apple Watch is right for you?

Apple Watch Series 7

Apple Watch SE

Apple Watch Series 3