Apple Magic Keyboard, Magic Mouse 2, Magic Trackpad 2. Redesigned to be fully rechargeable and even more of a joy to use.
Explore built-in accessibility features to help you create, connect, and do what you love, your way.
Compare specs for the latest Apple Watch models: Apple Watch Ultra 3, Apple Watch Series 11 and Apple Watch SE 3.
Compare features and technical specifications for iPhone 17 Pro, iPhone 17 Pro Max, iPhone Air, iPhone 17, iPhone 16, iPhone 16e and many more.
View all technical specifications for iPhone 16 and iPhone 16 Plus.
Browse and purchase iPhone accessories to enhance your iPhone experience. Protect your iPhone with snug-fitting cases and armbands. Talk and listen easily w...
Get £35 – £275 off a new Apple Watch Ultra 3 when you trade in an Apple Watch. Buy now at apple.com.
Get £20 – £625 off the all-new, powerful iPad Pro when you trade in with Apple. Plus, get free delivery or in-store pickup. Buy now at apple.com.
Get £30–£670 off a new iPhone Air when you trade in an iPhone 8 Plus or newer. 0% financing available. Buy now with free shipping.
iPad Pro features the M4 chip with Apple Intelligence, 11-inch or 13-inch Ultra Retina XDR display, Wi‑Fi 6E, 5G and support for Apple Pencil Pro.
View all technical specifications for iPhone 17.
Get £35 – £275 off a new Apple Watch Series 11 when you trade in an Apple Watch. Buy now at apple.com.
MacBook Pro laptop with M4, M4 Pro and M4 Max chips. Built for Apple Intelligence. Up to 24 hours of battery life. Liquid Retina XDR display.
iPad is so versatile, it’s more than up to any task. Get things done in both fun and powerful ways with iPad.
iPad is so versatile, it’s more than up to any task. Get things done in both fun and powerful ways with iPad.
iPad is so versatile, it’s more than up to any task. Get things done in both fun and powerful ways with iPad.
See all the technical specifications for the 14- and 16‑inch MacBook Pro with the M4, M4 Pro and M4 Max chips.
View all technical specifications for iPhone Air.
The 27-inch 5K Retina Studio Display is the perfect Mac creative partner — with a 12MP Ultra Wide camera, three studio-quality mics and six speakers.
iPad is so versatile, it’s more than up to any task. Get things done in both fun and powerful ways with iPad.
iPad is so versatile, it’s more than up to any task. Get things done in both fun and powerful ways with iPad.
View all technical specifications for iPhone 16e.
See full technical specifications for iPad Pro — resolution, size, weight, battery life and storage capacity — for Wi-Fi and Wi-Fi + Cellular models.
Get £35 – £275 off a new Apple Watch SE 3 when you trade in an Apple Watch. Buy now at apple.com.
See what makes each Mac laptop and desktop different. And find the one that’s perfect for your life, your work and your budget.
See what makes each Mac laptop and desktop different. And find the one that’s perfect for your life, your work and your budget.
Compare Mac mini (M4) with other desktops like Mac Studio (M4 or M3) and iMac 24-in (M4, two ports). Find the one that’s perfect for you.
Compare Mac Pro with other desktops like Mac Studio and Mac mini. Find the one that’s perfect for you.
Compare the Mac Studio with other desktops like the Mac mini and Mac Pro. Find the one that’s perfect for you.
Compare the MacBook Pro 14-in (M4) with other laptops like the MacBook Pro 14-in (M4 Pro or M4 Max) and MacBook Pro 16-in (M4 Pro or M4 Max). Find the one t...