Mac lets you work, play, and create in ways you never imagined. Discover how easy it is to make the switch from a Windows PC to Mac.
Mac lets you work, play and create in ways you never imagined. Discover how easy it is to make the switch from a Windows PC to Mac.
Enjoy easy support, fast repairs for accidental damage and peace of mind with theft and loss coverage — for one or all your products.
Trade in your iPhone, iPad, Mac, Watch or any other device for credit towards a new one, or recycle it responsibly for free with Apple Trade In.
iPad is so versatile, it’s more than up to any task. Get things done in both fun and powerful ways with iPad.
iPad is so versatile, it’s more than up to any task. Get things done in both fun and powerful ways with iPad.
AirPods Pro 3 — The world’s best in-ear Active Noise Cancellation, heart rate sensing during workouts, and an improved hearing health experience.
Apple Pay is an easy way to pay in stores, online and in apps. Use it to pay in full or over time. It’s safe, secure and private.
iPad has an all-screen Liquid Retina display, the A16 chip and four colour options. And it supports the Magic Keyboard Folio.
Mac and iPad deliver exceptional performance, battery life and durability for whatever uni throws your way. All with Apple Intelligence built in.
iPad is so versatile, it’s more than up to any task. Get things done in both fun and powerful ways with iPad.
iPad is so versatile, it’s more than up to any task. Get things done in both fun and powerful ways with iPad.
iPad is so versatile, it’s more than up to any task. Get things done in both fun and powerful ways with iPad.
Compare the Mac Studio with other desktops like the Mac mini and Mac Pro. Find the one that’s perfect for you.
Compare the MacBook Pro 14-in (M4) with other laptops like the MacBook Pro 14-in (M4 Pro or M4 Max) and MacBook Pro 16-in (M4 Pro or M4 Max). Find the one t...
See what makes each Mac laptop and desktop different. And find the one that’s perfect for your life, your work and your budget.
Compare Mac mini (M4) with other desktops like Mac Studio (M4 or M3) and iMac 24-in (M4, two ports). Find the one that’s perfect for you.
Compare Mac Pro with other desktops like Mac Studio and Mac mini. Find the one that’s perfect for you.
See what makes each Mac laptop and desktop different. And find the one that’s perfect for your life, your work and your budget.
Compare the iMac 24-in (M4, two ports) with other desktops like the iMac 24-in (M4, four ports) and Mac mini (M4). Find the one that’s perfect for you.
Get £20 - £625 off the new iPad mini when you trade in an iPad 5 or newer. And get free delivery or in-store pickup. Buy now at apple.com.
Get £20–£625 off a new all-screen iPad when you trade in with Apple. Available in four gorgeous colours. Buy now at apple.com.
Safari is the world’s fastest browser. Enjoy more third-party extensions, powerful privacy protections and industry-leading battery life.
iPhone 16e. Built for Apple Intelligence. 6.1” Super Retina XDR OLED display. A18 chip. Long battery life. 48MP camera.
MacBook Pro laptop with M4, M4 Pro and M4 Max chips. Built for Apple Intelligence. Up to 24 hours of battery life. Liquid Retina XDR display.
Buy iPad accessories. Get the most from your iPad with cases, covers, Beats headphones, Bluetooth keyboards and more.
iPhone 17. Center Stage front camera. Latest‑generation Ceramic Shield. 6.3-inch ProMotion display. A19 chip. Five gorgeous colours.
Get £20 – £625 off the all-new, powerful iPad Pro when you trade in with Apple. Plus, get free delivery or in-store pickup. Buy now at apple.com.
Get £20 - £625 off a new 11-inch or 13-inch iPad Air when you trade in with Apple. Available in four bold colours. Buy now at apple.com.
The thinnest iPhone ever. With the power of the A19 Pro chip inside. The new Center Stage front camera. And Ceramic Shield front and back.