Fresh thinking transforms the supermarket business.

Supermarkets might seem an unlikely place for cutting-edge technology, but H‑E‑B and Apple are transforming how fresh food is sold, and improving the lives of their employees, also known as Partners, who keep it on the shelf. With thousands of iPhone and iPad devices deployed across hundreds of stores, custom Apple apps and a team of inspired developers, H‑E‑B is improving the supermarket business aisle by aisle.

At a glance

14KiPhone and iPad devices deployed

Ripe for innovation.
Transforming the supermarket business from the back of the shop to the bag.


H‑E‑B Partners have some powerful help.

Digital Innovation

Taking groceries beyond the supermarket.

Food Safety

iPad is many things. Including a meat thermometer.

Only with Apple

Custom Apps

With Apple, businesses can build solutions to get any job done — all on a single device. H‑E‑B is taking advantage of custom apps for iOS and iPadOS to streamline shop operations, remove redundant devices and allow for new business opportunities to serve customers even better.


Our partnership with Salesforce allows H‑E‑B developers to create powerful experiences on iPhone and iPad for their employees. The apps are built using the Salesforce Mobile SDK for iOS and powered by Salesforce Service Cloud, to improve how groceries are sold to customers even if they are not in the shop.


Apple devices are engineered with close-proximity Bluetooth technology built in. Custom iOS and iPadOS apps can leverage Bluetooth in powerful ways to solve a variety of challenges in the shop, like recording and logging food temperatures.


Shop-wide improvements.

Powerful solutions streamline shop operations for Partners.

iPad is helping increase food safety and reduce waste by regulating food temperature.

Custom apps allow food to be delivered or picked up across Texas.

H‑E‑B has been inspired to hire more than 500 developers to innovate their shops.

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