Get credit towards an iPhone 14 when you trade in an eligible smartphone.Get credit towards an iPhone 14 when you trade in an eligible smartphone.1 Shop iPhone
When it comes to purchasing a new iPhone, there’s no better place to buy than Apple. For all your questions about network provider support, payment options and getting your new iPhone set up, we have all the answers you need.
Shop nowNot at all. You can pay in full if you prefer. But we also offer low monthly payments with 0% APR. And you can split the cost of your AppleCare+ coverage when purchased with an iPhone. You can also trade in your current iPhone to lower the monthly payment.1 Show more Show less
Absolutely. We offer competitive trade-in values that you can use to lower the cost of your new iPhone. If your trade-in doesn’t have any monetary value, we can recycle it for free. And if you have a few old devices lying around, you can trade those in too. Show more Show less
We have an option for that too. Ask a Specialist about the iPhone Upgrade Programme. After you join, you can upgrade to the latest iPhone every year with AppleCare+ coverage included.2 Show more Show less
Both AppleCare+ and AppleCare+ with Theft and Loss are insurance products that provide 24/7 priority tech support1 and hardware coverage, including unlimited incidents of accidental damage protection. You can even add theft and loss protection, depending on the policy you choose. Coverage begins on your AppleCare+ purchase date.3 Show more Show less
Have more questions about purchase options?
Chat nowJust answer a few questions online or in an Apple Store regarding the condition of your iPhone. We’ll instantly provide either an estimated trade-in value or a simple way to recycle it for free if it’s not eligible for credit. Show more Show less
If your device is eligible for credit and you’re ready to buy your new iPhone, we can apply the credit towards your new purchase. If not, you can choose to get an Apple Store Gift Card instead. Show more Show less
If your iPhone is in good condition, you’ll get the estimated value. There are no hidden costs or additional requirements. And if your iPhone is damaged, it may still be eligible for credit. Check with one of our Specialists at an Apple Store. If it is not eligible for credit, we’ll recycle it responsibly for you. It’s that easy. Show more Show less
If you are trading in your iPhone at an Apple Store, one of our Specialists can show you how to safely back up and wipe your data, so you can keep your personal data to yourself. Show more Show less
If your device is in good shape, we’ll help it go to a new owner. If not, we’ll send it to our recycling partner, so we can save more precious materials and take less from the earth. It’s good for you and it’s good for the planet. Show more Show less
Have more questions about Apple Trade In?
Chat nowOf course. Whether you buy online or in an Apple Store, it’s quick and easy to get your new iPhone set up the way you like. Whether you visit us in‑store or book an Online Personal Session, we’ll help you transfer your data, contacts and photos, show you how to set up privacy and security features like Face ID or Touch ID and more. Show more Show less
Not at all. If you back up your data on your current iPhone to your computer or iCloud before you come in or before your Online Personal Session, we can move everything over in an instant. If you’re not able to back up beforehand, we can move all your data over using Quick Start when we set up your new iPhone. And with iOS 16, you’ll have temporary access to all the iCloud storage you need to back up all your apps and data — so moving everything to your new iPhone is easier than ever. Show more Show less
Certainly. We can easily activate your new iPhone so you can keep your existing number and plan. A Specialist can even help you get connected via phone or chat. Show more Show less
Totally. We take privacy very seriously at Apple. One of our Specialists can show you how to keep your iCloud data and other personal information secure by helping you discover the different privacy and security settings available to prevent anyone but you from using your device and accessing your information. Show more Show less
Have more questions about setting up your iPhone?
Chat nowDynamic Island
A new way to
interact with iPhone
Pro camera
system
48MP Main Ultra Wide Telephoto Photonic Engine for incredible
detail and colour
Autofocus
on TrueDepth
front camera
Action mode smooths out shaky handheld videos
Up to 29 hours
video playback7
A16 Bionic chip
Face ID
Superfast 5G cellular8
Advanced
dual-camera system
12MP Main Ultra Wide
Photonic Engine for incredible
detail and colour
Autofocus
on TrueDepth
front camera
Action mode smooths out shaky handheld videos
Up to 26 hours
video playback7
A15 Bionic chip
with 5-core GPU
Face ID
Superfast 5G cellular8
Emergency SOS
Dual‑camera system
12MP Main Ultra Wide
TrueDepth
front camera
Up to 19 hours
video playback7
A15 Bionic chip
with 4-core GPU
Face ID
Superfast 5G cellular8
Retina HD
display
Emergency SOS
Advanced camera system
12MP Main
Front camera
Up to 15 hours
video playback7
A15 Bionic chip
with 4-core GPU
Touch ID
5G cellular8
Need some help? Chat now, call 0800 048 0408 or find a store.
After your new iPhone is set up just the way you like it, ask about our free Today at Apple sessions. Learn essential photo skills. Bring your videos to life in all-new ways. Or see how easy it is to create music.
