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Why buy iPhone anywhere else?

When it comes to purchasing a new iPhone, there’s no better place to buy than Apple. For all your questions about network provider support, payment options and getting your new iPhone set up, we have all the answers you need.

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Let’s talk purchase options.

  • Do I have to pay for my iPhone all at once?

    Not at all. You can pay in full if you prefer. But we also offer low monthly payments with 0% APR. And you can split the cost of your AppleCare+ coverage when purchased with an iPhone. You can also trade in your current iPhone to lower the monthly payment.1 Show more Show less

  • Can I trade in my old iPhone to lower the cost of my new one?

    Absolutely. We offer competitive trade-in values that you can use to lower the cost of your new iPhone. If your trade-in doesn’t have any monetary value, we can recycle it for free. And if you have a few old devices lying around, you can trade those in too. Show more Show less

    Learn more

  • What if I want a new iPhone every year?

    We have an option for that too. Ask a Specialist about the iPhone Upgrade Programme. After you join, you can upgrade to the latest iPhone every year with AppleCare+ coverage included.2 Show more Show less

    See how it works

  • What do I get with AppleCare+ coverage?

    Your new iPhone comes with one year of hardware repair coverage and 90 days of tech support. With AppleCare+, your coverage is extended to two years, including up to two incidents of accidental damage, each subject to an excess fee of £25 for screen damage or £79 for any other damage. And you’ll get 24/7 priority access to Apple experts by chat or phone.3 Show more Show less

Have more questions about purchase options?

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We make it easy to trade in your old iPhone.

  • How does it work?

    Just answer a few questions online or in an Apple Store regarding the condition of your iPhone. We’ll instantly provide either an estimated trade-in value or a simple way to recycle it for free if it’s not eligible for credit. Show more Show less

    If your device is eligible for credit and you’re ready to buy your new iPhone, we can apply the credit towards your new purchase. If not, you can choose to get an Apple Store Gift Card instead. Show more Show less

    Learn more

  • Will I get the estimated value I see on apple.com?

    If your iPhone is in good condition, you’ll get the estimated value. There are no hidden costs or additional requirements. And if your iPhone is damaged, it may still be eligible for credit. Check with one of our Specialists at an Apple Store. If it is not eligible for credit, we’ll recycle it responsibly for you. It’s that easy. Show more Show less

  • How can I ensure my data is safe when I trade in my iPhone?

    If you are trading in your iPhone at an Apple Store, one of our Specialists can show you how to safely back up and wipe your data, so you can keep your personal data to yourself. Show more Show less

    Learn more about backing up your iPhone

  • What happens to the device I trade in?

    If your device is in good shape, we’ll help it go to a new owner. If not, we’ll send it to our recycling partner, so we can save more precious materials and take less from the earth. It’s good for you and it’s good for the planet. Show more Show less

Have more questions about Apple Trade In?

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We’ll help get your new iPhone set up quickly

  • Can you help me set up my new iPhone?

    Of course. Whether you buy online or in an Apple Store, it’s quick and easy to get your new iPhone set up the way you like. Whether you visit us in‑store or book an Online Personal Session, we’ll help you transfer your data, contacts and photos, show you how to set up privacy and security features like Face ID or Touch ID and more. Show more Show less

  • Is it hard to move everything over to my new iPhone?

    Not at all. If you back up your data on your current iPhone to your computer or iCloud before you come in or before your Online Personal Session, we can move everything over in an instant. If you’re not able to back up beforehand, we can move all your data over using Quick Start when we set up your new iPhone. Show more Show less

  • Can you connect my new iPhone to my network?

    Certainly. We can easily activate your new iPhone so you can keep your existing number and plan. A Specialist can even help you get connected via phone or chat. Show more Show less

  • Can you show me how to keep my data safe?

    Totally. We take privacy very seriously at Apple. One of our Specialists can show you how to keep your iCloud data and other personal information secure by helping you discover the different privacy and security settings available to prevent anyone but you from using your device and accessing your information. Show more Show less

Have more questions about setting up your iPhone?

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Which iPhone is right for you?

iPhone 12 Pro

Starting from £999

  • 6.1” or 6.7”
    Super Retina XDR display4
  • 5G cellular5
  • A14 Bionic chip
  • Pro camera system
    (Ultra Wide, Wide, Telephoto)
  • LiDAR scanner for Night mode portraits and next‑level AR
  • Compatible with
    MagSafe accessories

iPhone 12

Starting from £699

  • 5.4” or 6.1”
    Super Retina XDR display4
  • 5G cellular5
  • A14 Bionic chip
  • Advanced dual‑camera system
    (Ultra Wide, Wide)


  • Compatible with
    MagSafe accessories

iPhone 11

Starting from £599

  • 6.1”
    Liquid Retina HD display4
  • 4G LTE cellular5
  • A13 Bionic chip
  • Dual-camera system
    (Ultra Wide, Wide)




iPhone SE

Starting from £399

  • 4.7”
    Retina HD display
  • 4G LTE cellular5
  • A13 Bionic chip
  • Single-camera system
    (Wide)




Need some help? Chat now, call 0800 048 0408 or find a store.

Discover even more when you’re ready.

After your new iPhone is set up just the way you like it, ask about our free Today at Apple sessions. Learn essential photo skills. Bring your videos to life in all-new ways. Or see how easy it is to create music.

Find a session near you