PRESS RELEASE April 2, 2007

Apple Unveils Higher Quality DRM-Free Music on the iTunes Store

DRM-Free Songs from EMI Available on iTunes for 99 pence in May

London - April 2nd, 2007
Apple today announced that EMI Music's entire digital catalogue of music will be available for purchase DRM-free (without digital rights management) from the iTunes Store worldwide in May. DRM-free tracks from EMI will be offered at higher quality 256 kbps AAC encoding, resulting in audio quality indistinguishable from the original recording, for just 99 pence per song. In addition, iTunes customers will be able to easily upgrade their entire library of all previously purchased EMI content to the higher quality DRM-free versions for just 20 pence a song. iTunes will continue to offer its entire catalogue, currently over five million songs, in the same versions as today — 128 kbps AAC encoding with DRM — at the same price of 79 pence per song, alongside DRM-free higher quality versions when available.
”We are going to give iTunes customers a choice — the current versions of our songs for the same 79 pence price, or new DRM-free versions of the same songs with even higher audio quality and the security of interoperability for just 20 pence more”, said Steve Jobs, Apple's CEO. “We think our customers are going to love this, and we expect to offer more than half of the songs on iTunes in DRM-free versions by the end of this year”.
”EMI and iTunes are once again teaming up to move the digital music industry forward by giving music fans higher quality audio that is virtually indistinguishable from the original recordings, with no usage restrictions on the music they love from their favourite artists”, said Eric Nicoli, CEO of EMI Group.
With DRM-free music from the EMI catalogue, iTunes customers will have the ability to download tracks from their favourite EMI artists without any usage restrictions that limit the types of devices or number of computers that purchased songs can be played on. DRM-free songs purchased from the iTunes Store will be encoded in AAC at 256 kbps, twice the current bit rate of 128 kbps, and will play on all iPods, Mac or Windows computers, Apple TVs and soon iPhones, as well as many other digital music players.
iTunes will also offer customers a simple, one-click option to easily upgrade their entire library of all previously purchased EMI content to the higher quality DRM-free format for 20 pence a song. All EMI music videos will also be available in DRM-free format with no change in price.
The iTunes Store features the world's largest catalogue with over five million songs, 350 television shows and over 400 movies. The iTunes Store has sold over two billion songs, 50 million TV shows and over 1.3 million movies, making it the world's most popular online music, TV and movie store. Television shows and feature films are available in the US only, and video availability varies by country.
With Apple's legendary ease of use, pioneering features such as integrated podcasting support, iMix playlist sharing, seamless integration with iPod and the ability to turn previously purchased songs into completed albums at a reduced price, the iTunes Store is the best way for PC and Mac users to legally discover, purchase and download music and video online.
Apple ignited the personal computer revolution in the 1970s with the Apple II and reinvented the personal computer in the 1980s with the Macintosh. Today, Apple continues to lead the industry in innovation with its award-winning computers, Mac OS X operating system and iLife and professional applications. Apple is also spearheading the digital media revolution with its iPod portable music and video players and iTunes online store, and will enter the mobile phone market this year with its revolutionary iPhone.
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