Buy (RED). Give life.

For 11 years, our partnership with (RED) has supported HIV/AIDS programmes that provide counselling, testing, and medicine that prevents the transmission of HIV from a mother to her unborn child. So far, we’ve raised over $160 million through the sale of our (RED) products. Every purchase brings us a step closer to an AIDS‑free generation.

One US dollar can provide three days of life-saving medicine.

Your support can mean fewer babies are born with HIV every day.

Beats Solo3 Wireless Headphones

Buy Beats Solo3 Wireless Headphones

Beats Pill+ Portable Speaker

Buy Beats Pill+ Portable Speaker

Your purchase can help fund HIV testing in Sub-Saharan Africa.

iPod touch

Buy iPod touch

Your contributions provide HIV counselling, education and care services.

Play (RED). Give life.

For one week, some of our favourite games are turning (RED). All proceeds from participating In-App Purchases go directly to the Global Fund to help create an AIDS-free generation. 1–8 December.

Learn more

Pay (RED). Give life.

From 1 to 7 December, Apple is donating $1 to (RED) for every purchase made with Apple Pay at an Apple Store, on or through the Apple Store app.

Learn more about Apple Pay

Together, we can deliver an AIDS‑free generation.

When you buy or give (RED), you’re making a difference. Here’s how it works.

When you buy (PRODUCT)RED™, we will send a contribution to the Global Fund.

The Global Fund uses 100% of this money to finance HIV/AIDS programmes.

The contribution helps people affected by HIV in Ghana, Lesotho, Rwanda, South Africa, Swaziland, Tanzania, Kenya and Zambia.