Official Apple Store U.S. - Mac, Apple Watch, iPhone, and iPad

To order Apple Vision Pro, please visit apple.com/store or your nearest Apple Store. Apple Vision Pro is currently unavailable for purchase in special stores.

iPhone

iPhone 16 Pro

From $999

Additional carrier financing options are available.Footnote*

iPhone 16

From $799

Additional carrier financing options are available.Footnote*

iPhone 15

From $699

Additional carrier financing options are available.Footnote*

iPhone 14

From $599

Additional carrier financing options are available.Footnote*

iPhone SE

From $429

Additional carrier financing options are available.Footnote*

Mac

MacBook Air

From $999

MacBook Pro

From $1599

iMac

From $1299

Mac mini

From $599

Mac Studio

From $1999

Studio Display

From $1599

Pro Display XDR

From $4999

Mac Pro

From $6999

Apple Watch

Apple Watch Series 10

From $399

Apple Watch Ultra 2

From $799

Apple Watch SE

From $249

Apple Watch Hermès

From $900

iPad

iPad Pro

From $999

iPad Air

From $599

iPad

From $349

iPad mini

From $499

Audio & TV

AirPods Pro 2

From $249

AirPods 4

From $129

AirPods Max

From $549

HomePod

From $299

HomePod mini

From $99

Apple TV 4K

From $129

Accessories

Carefully selected to help you get the most from your Apple products.

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◊◊◊ Available for Qualified Purchasers only. Qualified Purchasers receive an Apple Gift Card when they purchase an Eligible Product at a Qualifying Location through September 30, 2024. Gift card values may vary by Eligible Product. Only one Apple Gift Card per Eligible Product per Qualified Purchaser. Offer subject to availability. While supplies last. Qualified Purchasers shall receive a discount equal to the value of the Apple Gift Card off the price of the Eligible Product, but will be charged for all items in their cart, including the Apple Gift Card. Important notice regarding the checkout receipt and monthly statement for Apple Card Monthly Installments (ACMI) purchases with this promotion: Qualified Purchasers selecting ACMI (a 0% APR payment option available only in the U.S.) as payment type at checkout shall receive a discount equal to the value of the Apple Gift Card off the price of the Eligible Product. This will result in one ACMI installment plan over 12 months for the Eligible Product discounted by the instant credit, and a second ACMI installment plan over 12 months for the full price of the Apple Gift Card. The total combined amount charged over the two separate ACMI installment plans will reflect the original full retail price of the Eligible Product. Separately, Qualified Purchasers will receive and be charged for the Apple Gift Card in the amount of the applicable discount off the Eligible Product. Apple Card Monthly Installments (ACMI) is a 0% APR payment option that is only available if you select it at checkout in the U.S. for eligible products purchased at Apple Store locations, apple.com, the Apple Store app, or by calling 1-800-MY-APPLE, and is subject to credit approval and credit limit. See https://support.apple.com/kb/HT211204 for more information about eligible products. APR ranges may vary based on when you accepted an Apple Card. Cardholders who accept an Apple Card on and/or after August 1, 2024: Variable APRs for Apple Card, other than ACMI, range from 19.24% to 29.49% based on creditworthiness. Rates as of August 1, 2024. Existing cardholders: See your Customer Agreement for applicable rates and fee. If you buy an ACMI-eligible product by choosing to pay in full with Apple Card (instead of using ACMI), that purchase is subject to the Apple Card variable APR, not 0% APR. Taxes and shipping on ACMI purchases are subject to the variable APR, not 0% APR. When you buy an iPhone with ACMI, you’ll need to select AT&T, Boost Mobile, T-Mobile, or Verizon as your carrier when you check out. An iPhone purchased with ACMI is always unlocked, so you can switch carriers at any time. ACMI is not available for purchases made online at the following special stores: Apple Employee Purchase Plan; participating corporate Employee Purchase Programs; Apple at Work for small businesses; Government and Veterans and Military Purchase Programs; or on refurbished devices. The last month’s payment for each product will be the product's purchase price, less all other payments at the monthly payment amount. ACMI financing is subject to change at any time for any reason, including but not limited to installment term lengths and eligible products. See https://support.apple.com/kb/HT211204 for information about upcoming changes to ACMI financing. See the Apple Card Customer Agreement for more information about ACMI financing. Apple Card is issued by Goldman Sachs Bank USA, Salt Lake City Branch. Available for qualifying applicants in the United States. If you reside in the U.S. territories, please call Goldman Sachs at 877-255-5923 with questions about accessing this offer or applying for Apple Card. This offer cannot be combined with the Apple Employee Purchase Plan or business loyalty pricing. Additional restrictions apply. View full terms and conditions of offer here.

°°° The promotional Apple Education Pricing on AppleCare+ is available for eligible products only when the eligible product and AppleCare+ are purchased directly from an Apple Store or concurrently from the online Apple Store for Education during the promotional period and cannot be combined with non-promotional Apple Education Pricing. AppleCare+ attached to eligible products outside of the promotional period is not eligible for this promotional rate.

This promotional AppleCare+ Education Pricing is applicable only to two-year paid upfront AppleCare+ for iPad and three-year paid upfront AppleCare+ for Mac and is not applicable to any recurring payment AppleCare+ plans. In select Retail stores, the AppleCare+ Education Pricing may be available on select recurring payment AppleCare+ plans for iPad and Mac.

Apple Education Pricing is available to current and newly accepted university students and their parents, as well as teachers and staff at all levels. Quantity limits apply.

* Requires an installment agreement or a 2-year contract and plan (which may include restrictions on switching service providers and roaming, even after contract expiration); sold separately to qualified customers. Credit check required; must be 18 or older; upgrade or activation fee from your wireless service provider may apply. Wireless service is provided by and is the sole responsibility of your wireless service provider. Some capabilities are not available in all areas and depend on your wireless plan and service provider network. Service may not be available in all areas or at the signal strength, rates, speeds, or bandwidth as demonstrated. Some features may require added fees. Contact your wireless service provider for more details. Customers who want to upgrade from another phone or replace a previous-generation iPhone should check with their wireless service provider for pricing options. For those who are not qualified customers, are not eligible for an early upgrade, are purchasing an unlocked iPhone, or wish to buy an iPhone as a gift, see your carrier, an Apple Store Specialist, apple.com, or an Apple Authorized Reseller for pricing. In CA and RI, sales tax is collected on the unbundled price of iPhone. Wi‑Fi internet access required for some features; fees may apply. Use constitutes acceptance of Apple’s software license agreement. Warranty information is also available at apple.com/legal/warranty/iphone. Unauthorized modification of your iPhone software violates the software license agreement. Inability to use an iPhone due to unauthorized modifications is not covered under your warranty.

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iPhone

Mac

Apple Watch

iPad

Audio & TV

Accessories