Find out more about the 18-hour battery life of Apple Watch. Learn about charge time, power reserve and other battery metrics too.
Apple Watch is the ultimate device for a healthy life. Available in three models: Apple Watch Ultra 2, Apple Watch Series 9 and Apple Watch SE.
MacBook Air 13- and 15-inch laptops, now with the superfast M3 chip, perfect for AI. Lightweight, with all-day battery life and Liquid Retina display.
AirPods Pro (2nd generation) — Adaptive Audio, up to 2x more Active Noise Cancellation, Transparency mode and Personalised Spatial Audio.
Mac lets you work, play and create in ways you never imagined. Discover how easy it is to make the switch from a Windows PC to Mac.
Mac lets you work, play and create in ways you never imagined. Discover how easy it is to make the switch from a Windows PC to Mac.
Mac lets you work, play and create in ways you never imagined. Discover how easy it is to make the switch from a Windows PC to Mac.
Mac lets you work, play and create in ways you never imagined. Discover how easy it is to make the switch from a Windows PC to Mac.
Mac lets you work, play and create in ways you never imagined. Discover how easy it is to make the switch from a Windows PC to Mac.
Mac lets you work, play and create in ways you never imagined. Discover how easy it is to make the switch from a Windows PC to Mac.
Purchase your next iPhone from the Apple Store. Get answers about carriers, offers, purchase options, Trade In, setup and more.
iPhone 15 and iPhone 15 Plus. Durable colour-infused glass. Dynamic Island. 48MP Main camera with 2x Telephoto. All-day battery life. USB-C.
See all technical specifications for the 13- and 15-inch MacBook Air with M3 chip and the 13-inch MacBook Air with M2 chip.
The new iPad Pro has the M2 chip, 12.9-inch Liquid Retina XDR display, 11-inch Liquid Retina display, Wi-Fi 6E, 5G and support for Apple Pencil hover.
Introducing Apple Watch Ultra 2. Rugged and capable, with the brightest Apple display, carbon-neutral case and band combinations, and new band colours.
It’s quick and easy to switch from Android to iPhone. Trade in and you could get credit. And transfer your stuff with a few taps.
It’s quick and easy to switch from Android to iPhone. Trade in your smartphone for credit. And transfer your stuff with a few taps.
iPhone has the world’s most popular camera. Great battery life. And it’s designed to last and hold its value. You can easily transfer your stuff, too.
It’s quick and easy to switch from Android to iPhone. Trade in your smartphone for credit. And transfer your stuff with a few taps.
See all the technical specifications for the 14- and 16-inch MacBook Pro with the M3, M3 Pro and M3 Max chips.
Apple Pay is a safe, secure and private way to pay.
Maximise the life and lifespan of the rechargeable lithium-ion batteries in your MacBook, iPod, iPhone and iPad.
The most powerful Mac laptops and desktops ever. Supercharged by Apple silicon. MacBook Air, MacBook Pro, iMac, Mac mini, Mac Studio and Mac Pro.
AirPods (3rd generation). Personalised Spatial Audio, Adaptive EQ, longer battery life, and sweat and water resistance.
iOS 17 brings new features for more expressive communication, simplified sharing and a new full-screen experience for your iPhone.
Compare specs for the latest Apple Watch models: Apple Watch Ultra 2, Apple Watch Series 9 and Apple Watch SE.
Compare features and technical specifications for iPhone 15 Pro, iPhone 15 Pro Max, iPhone 15, iPhone 15 Plus, iPhone SE and many more.
View all technical specifications for iPhone 15 and iPhone 15 Plus.
Siri is an easy way to make calls, send text messages, use apps and get things done with your voice. Siri is the most private intelligent assistant.
View all technical specifications for iPhone 13.