We offer a variety of services that make the ideal place for you to purchase items to give as gifts for family and friends.

Gift Messaging

For selected items delivered to a physical shipping address, you can include a free gift message on the packing slip. No pricing information will be included with the shipment. Free gift message is not available for pickup orders.

For eligible pickup orders, you may be able to add Apple Gift Wrap at an additional cost. This will enable you to leave a message for the recipient. See the Gift Wrap section below for more details.

When you select to put an item in your bag, just select the tickbox that says "This is a gift" or "Add a free gift message." In the Bag, click the Add Free Gift Message link, enter your message, then click the Save Message link.

If you're sending a gift directly to a friend or family member, you may want Apple to email them carrier and tracking information as their items are shipped. For more details, visit the Delivery & Pickup section of Help.

Apple Gift Package

When you order selected products, you can add a special touch to your gift. Apple Gift Package is a signature gift box with a red ribbon and a greeting card with your personal message.

To add a gift package:

  • When you add an eligible product to your bag, just select the tickbox that says "This is a gift", and you will be given the option to add gift wrap.
  • Please note: if you are planning to pick up your product in an Apple Store, selecting a gift package will add extra time to your order.

Engrave Your iPad or iPod touch

Make it your own — or a gift they’ll never forget — with free laser engraving. You can add a message to any new iPad, AirPods, iPod touch or Apple Pencil (2nd generation). This service is only available online and is not offered on refurbished products.

After you select your iPad or iPod touch on, you can enter up to two lines of text. As you type, you’ll see an image that shows what your text will look like. The text will be engraved on the back of the product, near the top, just as it appears in the image. Please check spelling carefully.

You may be able to make changes to the engraved text or cancel your item if online Order Status indicates that it has “Not yet shipped”. See the Viewing & Changing Orders section of Shopping Help for details or go directly to online Order Status. You may wish to review our Sales and Refunds Policy.

Corporate Gifts

An iPod touch makes the perfect gift for business, employee recognition, sales incentives, client appreciation and special events.

Each iPod touch can be customised with your company logo or text engraving. You can also give music with prepaid iTunes Gift Cards.

For more information or to place an order, call 0800 107 0146.

Apple Store Gift Cards

There are two types of gift cards that you can purchase from Apple Store Gift Cards and iTunes Gift Cards.

Apple Store Gift Cards take the guesswork out of giving a gift. Your friends and family can choose exactly what they want from our huge collection of Mac, iPad, iPod and accessory items at or at their local Apple Retail Store.

How to Purchase Apple Store Gift Cards

Apple Store Gift Cards can be purchased from for any amount between £25-£2,000. Alternatively, Apple Store Gift Cards can be purchased over the phone on 0800 048 0408.

Each card can include an optional gift message. Find out more in the Gift Messaging section of online Help.

How to Use Apple Store Gift Cards

Apple Store Gift Cards can be redeemed in any Apple Store, on, or by calling 0800 048 0408. Apple Store Gift Cards can only be redeemed in the country of purchase.

In an Apple Store, simply present the card to the cashier at time of payment. If you are using your Apple Store Gift Card at or over the phone, you'll need to provide the gift card number and PIN. Remember to keep the card in your possession until your item(s) have been delivered.

You can use up to eight Apple Store Gift Cards for one transaction at and the Apple Store. You can also combine your Apple Store Gift Card(s) with one credit/debit card to pay for your purchase.

Apple Store Gift Cards can be redeemed for most items on, including iPhone, iPhone accessories, and all things Mac, iPad and iPod.

NOTE: Apple Store Gift Cards cannot be used to purchase another Apple Store Gift Card, an iTunes Gift Card, an iTunes Gift Certificate, Apple Print Products, or for purchases at the iTunes Store. Apple Store Gift Cards are not a valid payment method for Apple Store Pickup orders.

Checking Your Apple Store Gift Card Balance

You can check your Apple Store Gift Card blanace by visiting Your Account or by calling 0800 048 0408 (a low rate number is available if needed: 0845 600 1683).

Lost or Stolen Cards

To report a lost or stolen Apple Store Gift Card, please contact Apple at any Apple Store location or by telephone on 0800 048 0408 (a low rate number is available if needed: 0845 600 1683). Replacement cards will be issued after Apple confirms that the lost or stolen card has not been redeemed and order details have been verified. Apple is not responsible for lost or stolen gift cards.

iTunes Gift Cards

A perfect gift available in any amount between £10–£200, iTunes Gift Cards are redeemable for songs, albums, audiobooks and videos from the world’s no.1 online music store. iTunes Gift Cards cannot be used to purchase Apple products.

Give an iTunes Gift Card

Send gifts throughout Europe

Now you can send iPod touch and Mac gifts to friends throughout Europe. First, visit of the destination country, then place your order with a credit card. If you don’t speak the language, just call an Apple Store specialist at 0800 058 2222.

Shop for friends and family in 15 European countries - no matter where you live. Learn more