Apple 2030 is our plan to cut emissions with recycled materials, renewable energy, lower-carbon transport, and balancing the rest with carbon credits.
On Friday, September 18, Apple Store locations around the world introduced customers to the iPhone 18 Pro lineup, Apple Watch Series 12, Apple Watch Ultra 4...
We’re taking action to address systemic racism by expanding opportunities for communities of color. Because an equitable world is a better world.
Apple today introduced Apple Watch Series 12, engineered to deliver the most accurate heart rate sensing in a wearable.
Apple today released the next generation of Apple Intelligence.
Compare specs for the latest Apple Watch models: Apple Watch Ultra 4, Apple Watch Series 12, and Apple Watch SE 3.
Apple TV is making the season merry and bright with holiday programming for the whole family.
https://www.apple.com/uk/tv-pr/news/2026/09/theres-no-place-like-apple-tv-for-the-holidays/
iPhone 18 Pro. Total AI powerhouse. 48MP Main camera with variable aperture. Big leap in battery life. Next‑generation vapour chamber. A20 Pro chip.
Apple’s latest software updates introduce Siri AI and deliver helpful new Apple Intelligence features.
View all technical specifications for Apple Watch Series 12.
The thinnest iPhone ever. With the power of the A19 Pro chip inside. The new Center Stage front camera. And Ceramic Shield front and back.
With the most extensive set of health, fitness and safety features, there’s no wearable quite like Apple Watch Series 12.
Get £30 – £390 off a new Apple Watch Series 12 when you trade in an Apple Watch. Buy now at apple.com.
Get £30 – £390 off a stylish new Apple Watch Hermès Series 12 when you trade in an Apple Watch. Buy now at apple.com.
Apple today introduced Apple Watch Ultra 4, the ultimate sports and adventure watch, now with new health, fitness, and audio intelligence capabilities.
https://www.apple.com/uk/newsroom/2026/09/apple-unveils-apple-watch-ultra-4/
Get £30 – £390 off a new Apple Watch Ultra 4 when you trade in an Apple Watch. Buy now at apple.com.
Get £30 – £390 off a new Apple Watch Hermès Ultra 4 when you trade in an Apple Watch. Buy now at apple.com.
https://www.apple.com/uk/shop/buy-watch/apple-watch-hermes-ultra
View our product recycler guides to see how we maximise recovery of resources.
Get £30 – £390 off a new Apple Watch SE 3 when you trade in an Apple Watch. Buy now at apple.com.
Apple empowers your health with intuitive features backed by science. Get helpful insights. Every health feature is designed to protect your privacy.
Compare features and technical specifications for iPhone Duo, iPhone 18 Pro, iPhone Air, iPhone 17, iPhone 17e and many more.
Apple Watch Ultra 4 is the ultimate running watch, with longer battery life, advanced health and fitness tracking, and Siri AI and audio intelligence.
When you wear Apple Watch, you get meaningful health insights, a fitness partner, safety features and a connection to what you care about most.
When you wear Apple Watch, you get meaningful health insights, a fitness partner, safety features and a connection to what you care about most.
When you wear Apple Watch, you get meaningful health insights, a fitness partner, safety features and a connection to what you care about most.
https://www.apple.com/uk/apple-watch-series-12/why-apple-watch/
When you wear Apple Watch, you get meaningful health insights, a fitness partner, safety features and a connection to what you care about most.
https://www.apple.com/uk/apple-watch-ultra-4/why-apple-watch/
Introducing the iPhone Duo. Plus new iPhone 18 Pro, Apple Watch Series 12, Apple Watch Ultra 4 and AirPods 5.
Use the site map to find your way around apple.com. Learn about and shop our products including the iPhone, Mac, iPad, Apple Watch and more.
Apple at Work powers companies of all kinds, from small businesses to enterprise, with integrated hardware, software and services solutions.
Compare features for AirPods Pro 3, AirPods 5, AirPods 5 with Wireless Charging Case and AirPods Max 2.