Augmented reality on iOS and iPadOS transforms how you work, learn, play, and connect with the world around you. And this is just the beginning.
Check lists of current macOS features and find out instantly whether a particular feature is available in your region or language.
iOS and iPadOS have so many amazing features. Find out which ones are available on iPhone and iPad in your country or region.
Get a new MacBook Pro laptop from only £50.76/mo. Plus, trade in to lower your monthly payments. Customise yours at apple.com.
Get £20 - £610 off the powerful iPad Pro when you trade in with Apple. Plus, get free delivery or in-store pickup. Buy now at apple.com.
See all the technical specifications for Mac mini with the M4 or M4 Pro chip.
See all technical specifications for the 13‑ and 15‑inch MacBook Air with M5 chip.
See all the technical specifications for the 14- and 16‑inch MacBook Pro with the M5, M5 Pro and M5 Max chips.
See all the technical specifications for iMac with the M4 chip and 24-inch display.
Save up to 15% on a refurbished iPad at Apple Online Store with free delivery. All models are Apple-certified with a 1-year warranty.
Compare the Mac Pro with other Mac desktops and laptops. And find the one that’s perfect for your life, your work and your budget.
Compare the iMac models with other Mac desktops and laptops. And find the one that’s perfect for your life, your work and your budget.
Compare the MacBook Neo model with other Mac laptops and desktops. And find the one that’s perfect for your life, your work and your budget.
Compare the Mac mini models with other Mac desktops and laptops. And find the one that’s perfect for your life, your work and your budget.
See what makes each Mac laptop and desktop different. And find the one that’s perfect for your life, your work and your budget.
Compare the MacBook Air models with other Mac laptops and desktops. And find the one that’s perfect for your life, your work and your budget.
Compare the Mac Studio models with other Mac desktops and laptops. And find the one that’s perfect for your life, your work and your budget.
Compare the MacBook Pro models with other Mac laptops and desktops. And find the one that’s perfect for your life, your work and your budget.
View all the technical specifications for Mac Studio with the M4 Max or M3 Ultra chip.
See full technical specifications for iPad Pro — resolution, size, weight, battery life and storage capacity — for Wi-Fi and Wi-Fi + Cellular models.
Apple One bundles your Apple services into one low monthly payment. It’s the best way to enjoy Apple Music, Apple TV+, Apple Arcade, iCloud+ and more.
iCloud+ provides additional storage and enhanced privacy protections to keep all your photos, files, notes and more safe and available from anywhere.
See all the technical specifications for Mac Pro with the M2 Ultra chip.
Compare resolution, size, weight, performance, battery life and storage of iPad Pro, iPad Air, iPad and iPad mini models.
Apple Pay is now faster than ever on UK public transport. Find out more about using Express Mode on trains, buses, trams and more.
Maps is packed with smart features that make getting to and getting the most out of your destination fast and easy.
iPhone 17. Center Stage front camera. Latest‑generation Ceramic Shield. 6.3-inch ProMotion display. A19 chip. Five gorgeous colours.
Choosing a data plan on iPad gives you the flexibility to stay connected whenever you’re away from Wi‑Fi.
Get £20 - £610 off a new 11-inch or 13-inch iPad Air when you trade in with Apple. Available in four bold colours. Buy now at apple.com.
The thinnest iPhone ever. With the power of the A19 Pro chip inside. The new Center Stage front camera. And Ceramic Shield front and back.