It’s quick and easy to switch from Android to iPhone. Trade in your smartphone for credit. And transfer your stuff with a few taps.
Use the site map to find your way around apple.com. Learn about and shop our products including the iPhone, Mac, iPad, Apple Watch and more.
View all technical specifications for iPhone SE.
Compare specs for the latest Apple Watch models: Apple Watch Ultra 2, Apple Watch Series 9 and Apple Watch SE.
Buy iPad accessories. Get the most from your iPad with cases, covers, Beats headphones, Bluetooth keyboards and more.
Choosing a data plan on iPad gives you the flexibility to stay connected whenever you’re away from Wi-Fi.
Compare resolution, size, weight, performance, battery life and storage of iPad Pro, iPad Air, iPad and iPad mini models.
iPad keyboards provide a great typing experience, full-size keyboard and durable protection for your iPad.
Explore the world of iPad. Featuring iPad and iPad Pro, and the powerful iPad Air and iPad mini.
View all technical specifications for iPad (10th generation).
The new iPad Air has an all-screen design, 10.9″ display, M1 chip, Centre Stage, works with Apple Pencil and Magic Keyboard, and comes in five colours.
View all technical specifications for iPad Air.
iPad (9th gen) has the powerful A13 Bionic chip, a 12MP Ultra Wide front camera with Centre Stage, True Tone display technology and 64GB storage.
iPad has an all-screen Liquid Retina display, the A14 Bionic chip and four colour options. And it supports the Magic Keyboard Folio.
See all technical specifications for the 13- and 15-inch MacBook Air with M3 chip and the 13-inch MacBook Air with M2 chip.
View all technical specifications for iPad mini.
See all the technical specifications for the 14- and 16-inch MacBook Pro with the M3, M3 Pro and M3 Max chips.
See all the technical specifications for Mac mini with the M2 or M2 Pro chip.
Get £45–£615 off a new iPad (10th Gen) when you trade in with Apple. Monthly financing available. Get free engraving and free delivery.
Compare iMac 24-in (M3, two ports) with other desktops like iMac 24-in (M3, four ports) and Mac mini (M2). Find the one that’s perfect for you.
Compare the Mac Studio with other desktops like the Mac Pro and Mac mini. Find the one that’s perfect for you.
See what makes each Mac laptop and desktop different. And find the one that’s perfect for your life, your work and your budget.
See what makes each Mac laptop and desktop different. And find the one that’s perfect for your life, your work and your budget.
Compare Mac Pro with other desktops like Mac Studio and Mac mini. Find the one that’s perfect for you.
Compare MacBook Pro 14-in. (M3) with other laptops like MacBook Pro 14-in. (M3 Pro or M3 Max) and MacBook Pro 16-in. (M3 Pro or M3 Max). Find the one that’s...
Compare Mac mini (M2) with other desktops like Mac Studio (M2) and iMac 24-in (M3, two ports). Find the one that’s perfect for you.
See full technical specifications for iPad Pro — resolution, size, weight, battery life, storage capacity — for Wi‑Fi and Wi‑Fi + Cellular models.
View all technical specifications for iPad (9th generation).
iPad is so versatile, it’s more than up to any task. Get things done in both fun and powerful ways with iPad.
iPad is so versatile, it’s more than up to any task. Get things done in both fun and powerful ways with iPad.