Introducing the new MacBook Neo. Stunning colours, durable aluminium design, 13” Liquid Retina display, all-day battery life, AI and Apple Intelligence.
iPad has an all-screen Liquid Retina display, the A16 chip and four colour options. And it supports the Magic Keyboard Folio.
Mac lets you work, play and create in ways you never imagined. Discover how easy it is to make the switch from a Windows PC to Mac.
Mac lets you work, play, and create in ways you never imagined. Discover how easy it is to make the switch from a Windows PC to Mac.
Mac lets you work, play and create in ways you never imagined. Discover how easy it is to make the switch from a Windows PC to Mac.
Mac lets you work, play, and create in ways you never imagined. Discover how easy it is to make the switch from a Windows PC to Mac.
Mac lets you work, play, and create in ways you never imagined. Discover how easy it is to make the switch from a Windows PC to Mac.
Mac lets you work, play, and create in ways you never imagined. Discover how easy it is to make the switch from a Windows PC to Mac.
Mac lets you work, play, and create in ways you never imagined. Discover how easy it is to make the switch from a Windows PC to Mac.
View all technical specifications for Apple Vision Pro.
Use the site map to find your way around apple.com. Learn about and shop our products including the iPhone, Mac, iPad, Apple Watch and more.
See all the technical specifications for the 13‑inch MacBook Neo with A18 Pro chip.
Explore built-in accessibility features to help you create, connect and do what you love, your way.
View all technical specifications for Apple TV 4K.
Maximise the life and lifespan of the rechargeable lithium-ion batteries in your MacBook, iPod, iPhone and iPad.
Do more using Mac with other Apple devices. Make calls and send texts, use iPhone as a webcam, hand off files and automatically unlock your Mac.
Safari is the world’s fastest browser. Enjoy more third-party extensions, powerful privacy protections and industry-leading battery life.
iPad Pro features the M5 chip with Apple Intelligence, all-day battery life, 11-inch or 13-inch display, Wi‑Fi 7, 5G, and Apple Pencil Pro support.
Get free shipping on a new Mac Studio desktop with M5 Max or M5 Ultra. A powerful platform for AI. Select a model or customise your own at apple.com.
Get a new Mac mini desktop with M6 or M5 Pro from only £27.63 per month. A powerful platform for AI. Front and back ports. Buy now at apple.com.
Enjoy easy support, fast repairs for accidental damage and peace of mind with theft and loss coverage — for one or all your products.
See what makes each Mac laptop and desktop different. And find the one that’s perfect for your life, your work and your budget.
Compare the MacBook Air models with other Mac laptops and desktops. And find the one that’s perfect for your life, your work and your budget.
Compare the MacBook Neo model with other Mac laptops and desktops. And find the one that’s perfect for your life, your work and your budget.
Compare the Mac mini models with other Mac desktops and laptops. And find the one that’s perfect for your life, your work and your budget.
Compare the Mac Studio models with other Mac desktops and laptops. And find the one that’s perfect for your life, your work and your budget.
Compare the iMac models with other Mac desktops and laptops. And find the one that’s perfect for your life, your work and your budget.
Compare the MacBook Pro models with other Mac laptops and desktops. And find the one that’s perfect for your life, your work and your budget.
Apple today unveiled MacBook Neo, an all-new laptop that delivers the magic of the Mac at a breakthrough price.
https://www.apple.com/uk/newsroom/2026/03/say-hello-to-macbook-neo/
Apple today introduced iPhone Duo, the first foldable iPhone.
https://www.apple.com/uk/newsroom/2026/09/apple-unveils-iphone-duo/