Easily locate your Apple devices, items with an AirTag, compatible third-party products, and friends and family — all with the Find My app.
iOS 26 for iPhone with a new design, more helpful Apple Intelligence, polls and backgrounds in Messages, and features that make every day effortless.
With CarPlay, get directions, play music and more on your car’s built-in display. And use digital car keys to unlock and start your car with iPhone.
Compare features and technical specifications for iPhone 17 Pro, iPhone 17 Pro Max, iPhone Air, iPhone 17, iPhone 17e and many more.
View our product recycler guides to see how we maximise recovery of resources.
High-fidelity audio. Intelligent assistant. Home hub that works across devices. HomePod is a powerhouse speaker with the privacy of Apple built in.
turned off. Testing conducted by Apple in August and September 2020 using pre-production iPhone 12 mini, iPhone 12, iPhone 12 Pro and iPhone 12 Pro Max unit...
Apple 2030 is our plan to cut emissions with recycled materials, renewable energy, lower-carbon transport, and balancing the rest with carbon credits.
View all technical specifications for iPhone 17 Pro and iPhone 17 Pro Max.
iPad mini has Apple Intelligence, 8.3-inch Liquid Retina display, A17 Pro chip, supports Apple Pencil Pro and Apple Pencil (USB-C), in four colours.
View all technical specifications for iPhone Air.
Apple introduces Siri AI, a profoundly more capable and personal assistant powered by Apple Intelligence, with personal context, world knowledge, and on-scr...
iPad has an all-screen Liquid Retina display, the A16 chip and four colour options. And it supports the Magic Keyboard Folio.
Every Apple device includes powerful, intuitive apps to help you create, connect and get things done on Mac, iPad, iPhone and more.
iPad Pro features the M5 chip with Apple Intelligence, all-day battery life, 11-inch or 13-inch display, Wi‑Fi 7, 5G, and Apple Pencil Pro support.
See full technical specifications for iPad Pro — resolution, size, weight, battery life and storage capacity — for Wi-Fi and Wi-Fi + Cellular models.
View all technical specifications for iPhone 17.
See all the technical specifications for iMac with the M4 chip and 24-inch display.
View all technical specifications for iPhone 17e.
iPad keyboards provide a great typing experience, full-size keyboard and durable protection for your iPad.
Compare the iMac models with other Mac desktops and laptops. And find the one that’s perfect for your life, your work and your budget.
Compare the Mac Studio models with other Mac desktops and laptops. And find the one that’s perfect for your life, your work and your budget.
Compare the MacBook Pro models with other Mac laptops and desktops. And find the one that’s perfect for your life, your work and your budget.
See what makes each Mac laptop and desktop different. And find the one that’s perfect for your life, your work and your budget.
Compare the Mac mini models with other Mac desktops and laptops. And find the one that’s perfect for your life, your work and your budget.
Compare the MacBook Air models with other Mac laptops and desktops. And find the one that’s perfect for your life, your work and your budget.
Compare the MacBook Neo model with other Mac laptops and desktops. And find the one that’s perfect for your life, your work and your budget.
The world’s best all-in-one desktop. Supercharged by M4 chip. Built for Apple Intelligence. With a 24-inch 4.5K display. Advanced camera and audio.
See all the technical specifications for the 14- and 16‑inch MacBook Pro with the M5, M5 Pro and M5 Max chips.
Get £20 - £625 off the new iPad mini when you trade in an iPad 6 or newer. And get free delivery or in-store pickup. Buy now at apple.com.