Over 50 brands worldwide offer products that are compatible with HomeKit and your Apple devices — with more and more on the way.
Mac lets you work, play, and create in ways you never imagined. Discover how easy it is to make the switch from a Windows PC to Mac.
Mac lets you work, play and create in ways you never imagined. Discover how easy it is to make the switch from a Windows PC to Mac.
Mac lets you work, play, and create in ways you never imagined. Discover how easy it is to make the switch from a Windows PC to Mac.
Mac lets you work, play, and create in ways you never imagined. Discover how easy it is to make the switch from a Windows PC to Mac.
Mac lets you work, play and create in ways you never imagined. Discover how easy it is to make the switch from a Windows PC to Mac.
Mac lets you work, play, and create in ways you never imagined. Discover how easy it is to make the switch from a Windows PC to Mac.
Mac lets you work, play, and create in ways you never imagined. Discover how easy it is to make the switch from a Windows PC to Mac.
iPad mini has Apple Intelligence, 8.3-inch Liquid Retina display, A17 Pro chip, supports Apple Pencil Pro and Apple Pencil (USB-C), in four colours.
Easily locate your Apple devices, items with an AirTag, compatible third-party products, and friends and family — all with the Find My app.
iPad Pro features the M5 chip with Apple Intelligence, all-day battery life, 11-inch or 13-inch display, Wi‑Fi 7, 5G, and Apple Pencil Pro support.
iPhone 17 Pro. Exceptional performance. New Center Stage front camera. Ultimate pro camera system. Breakthrough battery life. A19 Pro chip.
27-inch 5K Retina display. 600 nits brightness. P3 wide colour. 12MP Center Stage camera with Desk View. Mics and speakers. Thunderbolt 5.
iPhone 17e. Durable Ceramic Shield 2. Long battery life. 48MP camera. 256GB storage. A19 chip. iOS 26. Built for Apple Intelligence.
iOS 26 for iPhone with a new design, more helpful Apple Intelligence, polls and backgrounds in Messages, and features that make every day effortless.
The thinnest iPhone ever. With the power of the A19 Pro chip inside. The new Center Stage front camera. And Ceramic Shield front and back.
Get £20 - £610 off the powerful iPad Pro when you trade in with Apple. Plus, get free delivery or in-store pickup. Buy now at apple.com.
See full technical specifications for iPad Pro — resolution, size, weight, battery life and storage capacity — for Wi-Fi and Wi-Fi + Cellular models.
iPad has an all-screen Liquid Retina display, the A16 chip and four colour options. And it supports the Magic Keyboard Folio.
With CarPlay, get directions, play music and more on your car’s built-in display. And use digital car keys to unlock and start your car with iPhone.
The world’s best all-in-one desktop. Supercharged by M4 chip. Built for Apple Intelligence. With a 24-inch 4.5K display. Advanced camera and audio.
Choosing a data plan on iPad gives you the flexibility to stay connected whenever you’re away from Wi‑Fi.
View all technical specifications for iPad Air.
Compare resolution, size, weight, performance, battery life and storage of iPad Pro, iPad Air, iPad and iPad mini models.
View our product recycler guides to see how we maximise recovery of resources.
View all technical specifications for iPhone 17 Pro and iPhone 17 Pro Max.
Compare features and technical specifications for iPhone 17 Pro, iPhone 17 Pro Max, iPhone Air, iPhone 17, iPhone 17e and many more.
Get £20 - £610 off the new iPad mini when you trade in an iPad 6 or newer. And get free delivery or in-store pickup. Buy now at apple.com.
Get £20–£610 off a new all-screen iPad when you trade in with Apple. Available in four gorgeous colours. Buy now at apple.com.
High-fidelity audio. Intelligent assistant. Home hub that works across devices. HomePod is a powerhouse speaker with the privacy of Apple built in.