Apple 2030 is our plan to cut emissions with recycled materials, renewable energy, lower-carbon transport, and balancing the rest with carbon credits.

https://www.apple.com/uk/environment/

Compare features and technical specifications for iPhone 17 Pro, iPhone 17 Pro Max, iPhone Air, iPhone 17, iPhone 17e and many more.

https://www.apple.com/uk/iphone/compare/

Get £30 – £260 off a new Apple Watch Ultra 3 when you trade in an Apple Watch. Buy now at apple.com.

https://www.apple.com/uk/shop/buy-watch/apple-watch-ultra

Compare specs for the latest Apple Watch models: Apple Watch Ultra 3, Apple Watch Series 11 and Apple Watch SE 3.

https://www.apple.com/uk/watch/compare/

Get £30 – £260 off a new Apple Watch SE 3 when you trade in an Apple Watch. Buy now at apple.com.

https://www.apple.com/uk/shop/buy-watch/apple-watch-se

Apple today introduced Apple Watch Series 11, offering the most comprehensive set of health features yet.

https://www.apple.com/uk/newsroom/2025/09/apple-debuts-apple-watch-series-11-featuring-groundbreaking-health-insights/

Apple today debuted the all-new iPhone Air, the thinnest iPhone ever made, with pro performance.

https://www.apple.com/uk/newsroom/2025/09/introducing-iphone-air-a-powerful-new-iphone-with-a-breakthrough-design/

Apple introduced Apple Watch Ultra 3 — the most advanced Apple Watch — now offering even more health, fitness, safety, and connectivity features.

https://www.apple.com/uk/newsroom/2025/09/introducing-apple-watch-ultra-3/

, such as atrial fibrillation (AF): the Irregular Rhythm Notification Feature (IRNF) and the ECG app. On Apple Watch Series 1 or later, the IRNF analyses pu...

https://www.apple.com/uk/healthcare/docs/site/Apple_Watch_Arrhythmia_Detection.pdf