Last chance to get a gift card up to $150* when you buy Mac or iPad with education savings. Ends 9.24. Shop

iPhone 18 Pro

Pro further.

Available starting 9.18

Learn more Pre-order
iPhone 18 Pro, burgundy color (dark red), back exterior, Pro Fusion camera system at top, Apple logo in center, Side exterior, Side button, Camera Control, the word Pro written in large silver colored text and glowing with a blue and pink neon effect

iPhone Duo

Hello, hello.

Pre-order starting 5:00 a.m. PT on 10.16 Available starting 10.23

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iPhone Duo, held by two hands in landscape orientation, unfolded, interior display features Home Screen

Apple Watch Series 12

The most accurate heart rate sensing in a wearable.1

Available starting 9.18

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Two Apple Watch Series 12 devices, aluminum case, dark bronze color, olive Sport Band, one showing front of watch with Heart Rate app, one showing back of watch with Health Sensing System with glowing green LED lights

Apple Watch Ultra 4

A battery you can’t outrun.

Available starting 9.18

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Apple Watch Ultra 4, titanium case, natural color, right exterior, Digital Crown, raised side button, digital watch face, translucent gray Ocean Band

AirPods 5

Discover the magic of Active Noise Cancellation.

Available starting 9.18

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AirPods 5, white color, worn in the ear, person silhouetted against multi-color background

Apple iCloud plus

Supercharge your iPhone with added storage, privacy features, and more.2

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iPhone 17, back exterior, white color, Dual Fusion camera, set against a light blue cloud

MacBook Air

Now supercharged by M5.

Learn more Buy
Two open MacBook Air laptops in sky blue color forming arrow shape, emphasizing narrow profile

Apple Upgrade

Love it. Lease it. Upgrade it.3

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iPhone 18 Pro, back exterior, iPhone silhouette fans out from behind into spectrum of purple and red colors

Apple Card

Get up to 3% Daily Cash back with every purchase.

Learn more Apply now
Apple Card, front, Apple logo in top left, cardholder name in middle left Marisa Robertson, card chip in middle right.

Endless entertainment.