WWDC 26

New Siri AI powered by Apple Intelligence. Expanded child safety features. And helpful updates all around.

Coming later this year

Explore the previews Watch the keynote
Siri AI on iOS devices, five products, iPhone 17 Pro Deep Blue, Apple Vision Pro, Apple Watch Series 11 42mm Space Gray, MacBook Pro 14-inch Space Black, and iPad Pro 11 Space Black.

Child Safety

Intuitive parental controls. Designed for families.

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Two people sitting together use an iMac while a third person stands behind them observing.

iPhone

Meet the latest iPhone lineup.

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iPhone 17 Pro, back exterior, deep blue color, Pro Fusion camera system in top left corner, Apple logo in center, iPhone 17, back exterior, white color, Dual Fusion camera system in top left corner, Apple logo in center, iPhone 17e, back exterior, soft pink color, Fusion camera system in top left corner, Apple logo in center, iPhone Air, side, titanium frame profile, Fusion camera system in top left corner

Apple for College

Mac and iPad. Major in any field.

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Mac and iPad, screens showing college coursework across various apps

MacBook Air

Now supercharged by M5.

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Two open MacBook Air laptops in sky blue color forming arrow shape, emphasizing narrow profile

iPad Air

Now supercharged by M4.

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iPad Air models floating, back exterior, single-lens camera, front exterior, rounded corners, black display bezel

Apple Watch Series 11

The ultimate way to watch your health.

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Apple Watch Series 11, rose gold color, aluminum case, sleep score, right side exterior, Digital Crown, microphone, side button, starlight Sport Band

Apple Card

Special new Apple Card and AirPods Pro 3 offer.

Limitations and spend requirements apply.1

Learn more
White AirPods Pro 3 in case next to white Apple Card with glowing hues of pink, orange, and yellow around the edge.

Apple Trade In

Get up to $195–$695 in credit when you trade in iPhone 13 or higher.2

Get your estimate
Side-by-side, hand holding iPhone 13 in silicon case with stickers on back exterior, trade-in with hand holding new iPhone box for iPhone 17 Pro

Endless entertainment.