App Store

Together we turn apps into opportunities.

Apple is committed to helping developers turn their brightest ideas into apps that change the world. That’s why the App Store helps you from start to finish — to build, test, market, and distribute your products and grow your business. Our marketplace is secure, trusted, and accessible — connecting you to over 1.5 billion devices in 175 regions. The App Store and you. Together every step of the way.

Five platforms.
Infinite possibilities.

Over a decade of trust and success.


A rich experience for each platform.

Curated collections. Created by real people.

Automatic access to new technologies and features.

92% of iPhone devices issued in the last four years run iOS 13, so more app users can enjoy the latest technologies.

We make it easy to reach over 1.5 billion Apple devices.

Get a jump start on development.

Over 250,000 APIs for virtually any hardware or software task imaginable.

Accessibility is built into our frameworks.

Harness the world’s largest platform for AR.

Build more intelligent experiences with machine learning.

We help you learn, build, troubleshoot, and launch.

Tools for every stage of development.

The Apple Developer Program has over 28M members from 227 regions.

Learn from us. And from each other.

Access to cutting‑edge technology.

We provide over 160K technical documents and sample code to help you build your apps.

We review nearly 90% of apps within 24 hours.

Consulting, diagnosing, resolving. We’re here for you.

It’s more than a build. It’s a business.

Choose a business model that works for you.

Over 500M people visit the App Store each week.

Apple has paid out over $155B to developers since 2008.

Verified payments, property protection, and help with taxes.

85% of apps are free, and developers pay nothing to Apple.

Over 50% of downloads come from outside a developer’s home region.

Take your app global with Apple machinery.

Each month, we analyze billions of anonymized data points that give developers valuable business insights.

In 2020, over 250M user reviews removed for not meeting integrity standards.

We can even help with marketing — both on and off the App Store.

Over 130K apps featured on the App Store and across Apple channels.

The app economy is big business. And getting even bigger.

The iOS app economy is one of the fastest-growing sectors of the U.S. economy.

A study found that in 2019 the App Store facilitated over $519B in commerce globally.

The App Store ecosystem supports over 2.1M U.S. jobs across all 50 states.

Make great apps
for the App Store.

News about the App Store.

See all Newsroom articles