Shopping on the Apple Site is better when you have an Apple account. Learn how to create your Apple ID, how to manage your account and much more.
Explore stories about how personal and professional values align at Apple.
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Apple One bundles your Apple services into one low monthly payment. It’s the best way to enjoy Apple Music, Apple TV+, Apple Arcade, iCloud+ and more.
Built-in features for a range of cognitive needs can help you streamline tasks and make your day-to-day easier in the ways that work best for you.
Get $50 - $900 off iPhone 13 when you trade in an iPhone 7 Plus or newer.
Get a new iPad from only $42.72 per month at 0% APR. Free engraving, delivery, and returns. Buy now at apple.com.
Get $55 - $350 off a new Apple Watch Hermès when you trade in an Apple Watch. 41mm or 45mm Stainless steel case, available with cellular + GPS.
Get $55 - $350 off a new Apple Watch Series 9 when you trade in an Apple Watch. Available with cellular and GPS connectivity. Buy at apple.com.
Get $55 - $350 off a new Apple Watch SE when you trade in an Apple Watch. Available with cellular and GPS connectivity. Buy at apple.com.
Get $55 - $350 off a new Apple Watch Ultra 2 when you trade in an Apple Watch. 49mm Titanium case and cellular connectivity. Buy at apple.com.
Stream millions of songs in lossless audio at no extra cost. Download your favourites and play them offline. Start listening for free today.
macOS Sonoma brings stunning screen savers, desktop widgets, new ways to share work and web apps, along with fun personalization tools and Game mode.
Safari is the world’s fastest browser. Enjoy more third-party extensions, powerful privacy protections and industry-leading battery life.
Get $55 – $715 off the all-new, powerful iPad Pro when you trade in with Apple. Plus, get free delivery or in-store pickup. Buy now at apple.com.
The latest macOS offers the world’s best way to play — and add to — your collection of music, movies, TV shows, podcasts, audiobooks and more.
Get a new iPad mini from only $58.12 per month. Get free engraving, free delivery and free returns. Buy now at apple.com.
Get credit towards iPhone SE when you trade in a smartphone. Shop online with free shipping.
Apple is constantly improving the built-in technologies designed to keep your personal information safe.
Get $55–$715 off a new iPad Air when you trade in with Apple. Choose from two sizes and get free delivery or in-store pickup. Buy now at apple.com.
Get a new iMac from only $76.83 per month. Select a model or customise your own. Buy now at apple.com.
Get credit towards iPhone 14 and iPhone 14 Plus when you trade in a smartphone. Buy now with fast, free shipping.
Get $50–$900 off iPhone 15 Pro or iPhone 15 Pro Max when you trade in an iPhone 7 Plus or newer. Buy now with free shipping.
Get $50–$900 off a new iPhone 15 or iPhone 15 Plus when you trade in an iPhone 7 Plus or newer. Buy now with free shipping.
Get a new Mac Studio from only $122.05 per month. Select a model or customise your own. Buy now at apple.com.
Meet Dezmond Blair, Elena Galluzzo, and Jawaher Shaman, three winners of Apple’s 2024 Swift Student Challenge.
iCloud+ is the seamless and connected iCloud experience you love, with even more storage, privacy and ways to stay connected with friends and family.
We’re continually designing new features and parental controls to help make sure children use their devices in the ways their parents want them to.
See how these companies use our powerful tools with third-party applications for a seamless post-production experience.
With built-in features for a range of vision needs, you can customize your display, control your devices and navigate your surroundings your way.
Explore stories about how personal and professional values align at Apple.