PRESS RELEASE January 20, 2000

Apple Highlights Independent Filmmakers on QuickTime TV

Five New Film and Music Channels Added to High-Performance Streaming Network

CUPERTINO, California—January 20, 2000—Apple® today added five new channels representing the best in independent film and music to QuickTime™TV (QTV), the Internet’s highest-quality network for web-based video and audio.

The new QuickTime TV channels are: AtomFilms, a leading distributor of short-form films, animation and digital media; The New Venue, an online showcase for movies made specifically for the Internet; D.FILM, an acclaimed traveling and online showcase of digital films; V2 Records, an independent music label; and, an online showcase for unsigned musical talent.

“In just seven months, QuickTime TV has established itself as the source for both premium, brand-name content and the best in original, innovative content,” said Phil Schiller, Apple’s vice president of Worldwide Product Marketing. “The new QTV channels will give new talent an incredible reach toan international audience.”

“We chose QuickTime TV to showcase our world-renowned short films and animations because it is the highest-quality, most innovative streaming network available,” said Matt Hulett, AtomFilm’s chief marketing officer. “Our new QTV channel will give Internet users worldwide the best possible way to enjoy quality, never-before-seen independent films from around the globe.”

“We chose QuickTime because it alone provides the highest quality audio over the Internet at any connection speed,” said James Toledano,’s CEO. “We look forward to using QuickTime TV to help new artists get their big break.”

The new channels join the QTV network’s growing lineup of leading content providers, including, BBC WORLD, Bloomberg,,,, Financial Times,,, HBO, The Knitting Factory, MTV, Nickelodeon, NPR®, Rhino Records,, TV Land,, VH1, Virgin Radio, Warner Bros. Records, Inc., WCPE, The Weather Channel® and WGBH Boston.

Macintosh® and Windows users can view QTV’s diverse content via Apple’s state-of-the-art QuickTime 4 Player, which provides one-click access to users’ favorite QTV channels as well as the ability to bookmark content from anywhere on the Internet. The QuickTime Player is available as a freedownload from

Apple ignited the personal computer revolution in the 1970s with the Apple II and reinvented the personal computer in the 1980s with the Macintosh. Apple is committed to bringing the best personal computing experience to students, educators, creative professionals and consumers around the worldthrough its innovative hardware, software and Internet offerings.

Press Contacts:
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Eilenn Stanley
Edelman Worldwide
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