PRESS RELEASE May 16, 2000

Apple and Wolf Camera Team Up to Offer Complete Desktop Video Experience

CUPERTINO, California—May 16, 2000—Apple® today announced it is teaming with Wolf Camera to offer complete desktop video solutions, based on Apple's iMac™ DV, in Wolf Camera stores throughout the United States. iMac DV systems running iMovie™ and the just released Canon ZR-10 camera, will be in 70 Wolf Camera “Digital” stores nationwide providing customers with the opportunity for a hands on desktop video experience. Apple's desktop video solutions will be available for purchase in all 700 Wolf Camera stores throughout the United States.
“With their strong consumer retail presence, we see Wolf Camera as a perfect way to reach consumers with desktop movies,” said Mitch Mandich, Apple's senior vice president of Worldwide Sales. “Consumers can now go to a Wolf Store to get a hands on experience with iMovie, see a range of both DV and digital still cameras working with an iMac and leave the store with a complete desktop video solution.”
“This is a very important alliance for Wolf Camera, and we hope the first of many unique retail opportunities for both companies,” said Peter Liebmann, senior vice president of Merchandising for Wolf Camera. “ The iMac DV Special Edition is the perfect complement to digital photography, and allows us to continue to provide our customers with the very latest in technology.”
iMac DV features Apple's ground breaking iMovie software, which makes it incredibly simple for users to create their own pro-quality home and classroom movies. iMovie uses iMac's built-in FireWire® port to digitally transfer the video from digital camcorders into an iMac. iMovie lets users easily rearrange clips, add special effects like cross-dissolves and scrolling titles, as well as music soundtracks and even sound effects. Users can save their movie on iMac's hard drive, send it back to the camcorder to make copies on digital or VHS videotape, or send the movie to friends and family over the Internet.
About Wolf
Chuck Wolf founded privately held Wolf Camera in 1974. The company has grown to become the nation's premier photography retailer currently operating more than 700 stores in 30 states. Each Wolf Camera store is staffed by trained experts and features on-site one-hour film developing, a complete inventory of photographic and video equipment, frames, albums and accessories, digital imaging products and services, and on-site one-hour digitizing services, which allows consumers to transfer images to a floppy disk, CD or have them uploaded to the Internet. For more information about Wolf Camera, visit www.wolfcamera.com.
About Apple
Apple ignited the personal computer revolution in the 1970s with the Apple II and reinvented the personal computer in the 1980s with the Macintosh. Apple is committed to bringing the best personal computing experience to students, educators, creative professionals and consumers around the worldthrough its innovative hardware, software and Internet offerings.
Press Contacts:
Kris Vanacore
Apple
(408) 974-5031
vanacore@apple.com

Peter Liebmann
Wolf Camera
(678) 297-9653 ext. 8235 or (678) 297-9653 ext. 8147
pliebmann@wolfcamera.com
© 2000 Apple Computer, Inc All rights reserved. Apple, the Apple logo, FireWire, iMac and iMovie are either registered trademarks or trademarks of Apple. Other company and product names may be trademarks of their respective owners.