PRESS RELEASE July 19, 2000

Apple Unveils Optical Mouse and New Pro Keyboard

Apple First to Ship Optical Mouse Standard on All Desktop Computers

MACWORLD EXPO, NEW YORK—July 19, 2000—Apple® today unveiled an innovative optical mouse and a sleek new full-size pro keyboard, both of which are housed in stunning, crystal-clear enclosures and come standard with all of Apple's new desktop computers. Apple's optical mouse provides precise positioning without a mousepad on almost any surface and features an ergonomic, full surface button and comfortable elliptical shape. The sleek new pro keyboard offers full-size function and navigation keys, volume control and disc eject keys, as well as two USB ports.
“Apple's optical mouse is such a home run that we wanted all our customers to have one,” said Steve Jobs, Apple's CEO. “None of our competitors bundle an optical mouse with any of their computers, much less one that costs $799. We do.”
The Apple Pro Mouse's high-performance optical sensor ensures extreme precision and eliminates skipping and sticking. The optical mouse has no moving parts, such as a mouseball which could get dirty and degrade performance. Its innovative design also enables users to easily adjust the clicking tension to obtain the feel that is just right for them.
The sleek new Apple Pro Keyboard offers a two port bus-powered USB hub for convenient connection to desktop USB devices. The Apple Pro Keyboard includes 15 full-size programmable function keys, full-size inverted-T cursor controls, and a 6-key document navigation pad. The keyboard provides quick access to dedicated audio volume and mute controls, as well as a media eject key for removing discs from the computer's optical drive.
Pricing and Availability
The Apple Pro Mouse and the Apple Pro Keyboard, which requires Mac® OS 9, come standard with Apple's new iMac™, Power Mac™ G4 Cube and Power Mac G4. The Apple Pro Mouse and the Apple Pro Keyboard are compatible with all USB-enabled Macintosh® computers and will be available separately on the Apple Store™ (www.apple.com) for $59 (US) beginning in September.
Apple ignited the personal computer revolution in the 1970s with the Apple II and reinvented the personal computer in the 1980s with the Macintosh. Apple is committed to bringing the best personal computing experience to students, educators, creative professionals and consumers around the worldthrough its innovative hardware, software and Internet offerings.
Press Contacts:
Nathalie Welch
Apple
(408) 974-5430
welch@apple.com

Matt Hutchison
Apple
(408) 974-6877
hutchison@apple.com
© 2000 Apple Computer, Inc. All rights reserved. Apple, the Apple logo, Apple Store, iMac, Macintosh, Mac OS, and Power Mac are either registered trademarks or trademarks of Apple. Other company and product names may be trademarks of their respective owners.