PRESS RELEASE September 18, 2000

Apple Licenses 1-Click Patent and Trademark

New Apple Online Store with 1-Click Shopping Premieres Today

CUPERTINO, California—September 18, 2000—Apple® today announced it has licensed's 1-Click patent and trademark for use on its Apple Online Store (, as part of an e-commerce patent cross-licensing agreement. A new version of Apple's Online Store featuring 1-Click shopping went live today, and all products sold on The Apple Store™ can now be purchased with the 1-Click feature.
Apple also announced that its much anticipated iMovie™ 2 video editing software is immediately available from the Apple Online Store for $49 via 1-Click downloading—an industry first which combines 1-Click shopping with the downloading of software over the Internet.
“The Apple Store has been incredibly successful and now we're taking it to the next level,” said Steve Jobs, Apple's CEO. “Licensing's 1-Click patent and trademark will allow us to offer our customers an even easier and faster online buying experience.”
“Apple has a long history of innovation,” said Jeff Bezos, founder and CEO of, “and we're extremely happy to work with them.”
The 1-Click feature securely stores billing and shipping information so that returning customers need only click their mouse once, without reentering or reconfirming that information, to purchase selected items conveniently.
Press Contacts:
Sarah Staley
(408) 974-0271

Tamara Weil-Hearon
(408) 974-7403
© 2000 Apple Computer, Inc All rights reserved. Apple, the Apple logo, Apple Store and iMovie are either registered trademarks or trademarks of Apple. Other company and product names may be trademarks of their respective owners.