PRESS RELEASE September 28, 2000

Apple to Report Lower than Expected Fourth Quarter Earnings

CUPERTINO, California—September 28, 2000—Apple® today announced that earnings for its quarter ending September 30, 2000 will be substantially below expectations due to slower than expected sales in the month of September.
The Company indicated that it expects to report revenues between $1.85 and $1.90 billion and earnings per diluted share, excluding investment gains, between $.30 and $.33 when actual results are announced on October 18, 2000.
“Three factors contributed to our revenues and earnings coming in below expectations,” said Fred Anderson, Apple's CFO. “First, we experienced lower than expected September sales due to a business slowdown in all geographies. Second, our Education sales, which normally peak during September, were lower than expected. And third, our Power Mac G4 Cube is off to a slower than expected start, resulting in revenues below expectations. We are currently re-evaluating our plans going forward, and will provide lower growth targets for next quarter and the next fiscal year when we announce our final results on October 18.”
“We've clearly hit a speedbump, which will result in our earning, before investment gains, approximately $110 million rather than the expected $165 million for the September quarter,” said Steve Jobs, Apple's CEO. “Though this slowdown is disappointing, we have so many wonderful new products and programs in the pipeline—including Mac OS X early next year—and remain positive about our future.”
Except for the historical information contained herein, the statements in this press release are forward-looking statements that involve risks and uncertainties. Potential risks and uncertainties include, without limitation, continued competitive pressures in the marketplace; the effect competitive and economic factors and the Company's reaction to them may have on consumer and business buying decisions with respect to the Company's products; the ability of the Company to make timely delivery of new programs, products and successful technological innovations to the marketplace; the continued availability of certain components and services essential to the Company's business currently obtained by the Company from sole or limited sources and the ability of the Company to successfully evolve its operating system. More information on potential factors that could affect the Company's financial results is included from time to time in the Company's public reports filed with the SEC, including the Company's Form 10-K for the 1999 fiscal year, and the Company's Form 10-Q for the quarter ending September 30, 2000, to be filed with the SEC.
Press Contacts:
Katie Cotton
(408) 974-7269

Matt Hutchison
(408) 974-6877

Investor Relations Contacts:
Nancy Paxton
(408) 974-5420

Joan Hoover
(408) 974-4570
© 2000 Apple Computer, Inc. All rights reserved. Apple, the Apple logo and Macintosh are either registered trademarks or trademarks of Apple. Other company and product names may be trademarks of their respective owners.