PRESS RELEASE October 30, 2000

Cheryl Vedoe Joins Apple as Vice President of Education Marketing and Solutions

CUPERTINO, California—October 30, 2000—Apple® today announced that Cheryl Vedoe, a former vice president of Apple’s Education Division, has rejoined the company in the newly created position of vice president of Education Marketing and Solutions, reporting to Apple CEO Steve Jobs.
“The education market is a top priority for Apple, and we intend to regain market share beginning in 2001,” said Steve Jobs, Apple’s CEO. “With her extensive experience in education and technology, Cheryl is a strong addition to Apple’s education team.”
“I am delighted to once again be part of Apple’s education efforts,” said Vedoe. “There is enormous untapped potential for technology to enhance learning in our schools and Apple is on the forefront ofproviding the innovative solutions that meet the needs of students, teachers, administrators and parents.”
Most recently, Vedoe was CEO of Post Communications, a venture capital backed startup providing email marketing technology and services. Prior to that, she was a founder and CEO of Tenth Planet, a developer of innovative curricular software for elementary classrooms. Previously, Vedoe gained extensive experience in the education market as vice president of Apple’s Education Division. She has also held a variety of engineering and marketing management positions at Sun Microsystems, Apollo Computer and Digital Equipment.
Vedoe holds a bachelor of arts degree in Mathematics from Wheaton College, in Norton, MA, and an MBA from Northeastern University.
Press Contact:
Lynn Fox
(408) 974-6209
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