PRESS RELEASE March 6, 2001

Apple’s New Prime Time TV Ad Highlights Burning Custom Music CDs on Macs

CUPERTINO, California—March 6, 2001—Apple® today announced that it willbegin airing a new television commercial tonight that features over 20talented musicians appearing together to demonstrate how Mac® users can picktheir favorite tunes from their CD library and create (burn) custom CDs ontheir Macs.
Among the musical talent participating is Barry White, George Clinton, LizPhair, Steve Harwell of Smashmouth, De La Soul, Lil’ Kim, Ziggy Marley,Chuck Berry, Dwight Yoakam, Exene Cervenka and Deep Dish.
The 60 second TV spot will kick off tonight at the following times(EST/PST):
  • Buffy the Vampire Slayer on WB at approximately 8:40 p.m.
  • Frasier on NBC at approximately 9:02 (the first spot after the start of the show)
  • Angel on The WB at approximately 9:30 p.m.

Apple ignited the personal computer revolution in the 1970s with the AppleII and reinvented the personal computer in the 1980s with the Macintosh.Apple is committed to bringing the best personal computing experience tostudents, educators, creative professionals and consumers around the worldthrough its innovative hardware, software and Internet offerings.
Press Contacts:
Lynn Fox
(408) 974-6209
Jeremy Miller
TBWA/Chiat Day
(310) 305-5511
Apple, the Apple logo, Macintosh, and Mac are either registered trademarksor trademarks of Apple. Other company and product names may be trademarks oftheir respective owners.