PRESS RELEASE March 6, 2001

Apple’s New Prime Time TV Ad Highlights Burning Custom Music CDs on Macs

CUPERTINO, California—March 6, 2001—Apple® today announced that it will begin airing a new television commercial tonight that features over 20 talented musicians appearing together to demonstrate how Mac® users can pick their favorite tunes from their CD library and create (burn) custom CDs on their Macs.
Among the musical talent participating is Barry White, George Clinton, Liz Phair, Steve Harwell of Smashmouth, De La Soul, Lil’ Kim, Ziggy Marley, Chuck Berry, Dwight Yoakam, Exene Cervenka and Deep Dish.
The 60 second TV spot will kick off tonight at the following times (EST/PST):
  • Buffy the Vampire Slayer on WB at approximately 8:40 p.m.
  • Frasier on NBC at approximately 9:02 (the first spot after the start of the show)
  • Angel on The WB at approximately 9:30 p.m.
Apple ignited the personal computer revolution in the 1970s with the Apple II and reinvented the personal computer in the 1980s with the Macintosh. Apple is committed to bringing the best personal computing experience to students, educators, creative professionals and consumers around the world through its innovative hardware, software and Internet offerings.
Press Contacts:
Lynn Fox
Apple
(408) 974-6209
lfox@apple.com
Jeremy Miller
TBWA/Chiat Day
jeremy.miller@tbwachiat.com
(310) 305-5511
Apple, the Apple logo, Macintosh, and Mac are either registered trademarks or trademarks of Apple. Other company and product names may be trademarks of their respective owners.