PRESS RELEASE December 4, 2001

Apple’s Final Cut Pro Captures Hollywood Movie Trailer Market

DV EXPO 2001, LOS ANGELES, California—December 4, 2001—Apple® today announced that Final Cut Pro®, Apple’s award-winning, professional video editing, compositing and special effects software, is rapidly becoming the preferred video editing system for companies creating trailers and commercials for Hollywood’s biggest movies. Four of the leading movie trailer companies—The Cimarron Group, Trailer Park, Aspect Ratio and New Wave Media—have switched the majority of their editing systems to Final Cut Pro this year, and have used Final Cut Pro to cut trailers for blockbuster movies such as Planet of the Apes, Lord of the Rings and Training Day.
“By replacing our outdated non-linear edit systems with 18 Final Cut Pro suites, we were able to maintain our state-of-the-art technological edge while realizing significant financial savings,” said Bob Farina, CEO of The Cimarron Group. “More important, we gained the ability to share media on a compatible platform with our Print and Interactive divisions, saving our clients time and money.”
“We’ve been working closely with Apple since they first introduced Final Cut Pro,” said Tim Nett, CEO of Trailer Park. “Final Cut Pro gives us the audio capabilities we need when working on a movie trailer. We chose it because it gives us a higher quality product for a lot less money.”
“As the largest movie trailer marketing firm in the business, our production needs are endless,” said Philip Gershwin, manager of information systems at Aspect Ratio. “This year we have moved over 80 percent of our editing suites from Avid systems to Final Cut Pro suites. We made this decision because we love what Final Cut Pro has to offer us for an unbeatable price. This includes an intuitive interface and the flexibility we need to work with all data formats.”
“We recently expanded our offline capability with Final Cut Pro bays,” said Alan Baral, principal of New Wave Media. “Final Cut Pro offers a lot of power and flexibility for the money. It also permits the use of non-proprietary third-party fiber storage, which means great bandwidth and a huge storage capacity. And, with graphics as integral to movie trailer production as they are, it is a huge bonus that we can assemble graphics while running the software, save spots as QuickTime movies and lay them off to FTP sites, and pull MP3 files for temp music beds.”
Apple today also announced Final Cut Pro 3, the industry’s first video editing solution to deliver professional-quality, real-time effects without the addition of specialized hardware. Tapping the powerful video processing capabilities of the PowerPC G4 processor’s Velocity Engine™, the new G4 real-time effects in Final Cut Pro 3 deliver the productivity and creativity of real-time to a much broader audience of video editors.
Press Contacts:
Alicia Awbrey
(408) 974-0922
Megan Prest
Edelman Worldwide
(650) 429-2730
Apple, the Apple logo, Macintosh, Final Cut Pro and Velocity Engine are either registered trademarks or trademarks of Apple. Other company and product names may be trademarks of their respective owners.