PRESS RELEASE January 7, 2002

Apple Introduces iPhoto

New Mac Software Makes it Easy to Save, Organize & Share Digital Photos

MACWORLD EXPO, SAN FRANCISCO—January 7, 2002—Apple® today introduced iPhoto, the “missing link” in digital photography that makes it incredibly easy to save, organize and share digital photos. With its simple and elegant user interface, iPhoto makes it easy to import, edit and print digital photos, as well as organize and manage an entire photo collection containing thousands of photos. Designed exclusively for Mac® OS X, iPhoto is available as a free download at
iPhoto takes digital photography to new levels with exciting ways to share digital photos. Users can now easily view their photos in full-screen, cross-dissolved slide shows accompanied by their favorite music; automatically create custom web pages of their photos; email their photos to friends and family; order professionally-processed Kodak prints and enlargements online; or easily create and order a custom-printed, linen-covered hard bound book of their photos online*.
“Digital cameras are revolutionizing the way we take pictures. iPhoto revolutionizes the way we save, organize, share and enjoy them,” said Steve Jobs, Apple’s CEO. “Just as iTunes and iPod are changing the way people listen to music, iPhoto will change the way people manage and share their digital photos.”
Import, Edit, Save and Organize
Importing, editing, saving, organizing, printing and sharing digital photos is a snap with iPhoto. Simply plug a digital camera into a Mac® via USB or FireWire® and iPhoto automatically imports, catalogs, stores and displays the photos on screen. Simply drag the mouse, and iPhoto magically grows or shrinks photos right before your eyes. Users can view individual shots in greater detail for precise cropping, or see hundreds of photos on the screen at once and quickly scroll through thousands to find the one they're looking for. iPhoto makes it easy to organize photos into digital albums—for birthdays, vacations, weddings or other occasions—for easy retrieval (for anyone familiar with iTunes, think “play-lists” for pictures), as well as add names, comments or keywords to favorite photos.
Sharing Digital Photos
iPhoto brings a new level of simplicity and creativity to sharing digital photos with family and friends. With “one-click,” users can view a beautiful, full-screen photo slide show accompanied by their favorite music. Easily email photos, export photos to other applications or automatically create andpublish a custom web page of photos on Apple’s iTools HomePage website.
iPhoto also makes printing photos quick and easy. With iPhoto’s intuitive print interface, printing photos on ink-jet printers is as simple as choosing the print size and number of photos printed per page, then pushing the “Print” button. That’s it. With iPhoto, users can also order professionally processed Kodak prints and enlargements online. Unlike traditional film processing, users can order just the prints they want, even up to a poster-sized 20” x 30” enlargement for just $19.99(US).
Perhaps iPhoto’s most stunning feature is its built-in page-layout program. Simply choose one of the six supplied book designs and iPhoto will automatically create a custom book of photos. Each page can be easily customized to have one, two, three or four photos. Then order a custom-printed, linen-covered hard bound book of photos online, for just $29.99(US) for the first 10 pages and $3(US) for each additional page.
iPhoto is available immediately as a free download from iPhoto requires Mac OS X version 10.1.2 and a Macintosh® with a built-in USB port. A Mac with a 400 MHz PowerPC G3 processor and 256MB RAM is recommended. Online ordering services are available in the US and Canada, and require the English-language version of iPhoto. For a complete list of compatible digital cameras and printers, visit
*Ordering services available in U.S. and Canada; requires English-language version of iPhoto.
Press Contacts:
Alicia Awbrey
(408) 974-0922
Nicole Scott
Edelman Worldwide
(650) 429-2764
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