PRESS RELEASE February 12, 2002

Apple, Ericsson and Sun Team to Create Standards-Based, Wireless Content Delivery Solution

Carrier-Grade, MPEG-4 Based Solution Will Enable Multimedia Content to Mobile Phones and Other Wireless Devices

QUICKTIME LIVE, LOS ANGELES–February 12, 2002–Apple®, Ericsson and Sun Microsystems, Inc. today announced a relationship that will enable network operators to deliver standardized multimedia content to a variety of wireless devices including mobile phones and PDAs. Drawing on Apple’s leadership in content creation, Sun’s expertise in content delivery and Ericsson’s experience in wireless infrastructure, the Ericsson Content Delivery Solution will expand the market for streaming media, opening new distribution channels for content providers.
This standards-based solution is an end-to-end platform that includes: Apple’s QuickTime® for content creation and encoding, Sun’s reliable and scalable software and systems to enable content distribution, and Ericsson’s ability to provide mobile operators with a full infrastructure and services solution.
“The Content Delivery Solution will open up new revenue streams for operators by providing users with high quality multimedia services, such as movie clips and instant news on demand,” said Torbjörn Nilsson, senior vice president, Ericsson Marketing and Strategic Business Development. “The cooperation with Apple and Sun ensures availability of multimedia content, thus bridging the media industry with the mobile community.”
Apple, Ericsson and Sun believe open standards are critical to bringing revolutionary technology to new markets and to delivering the future of mobile data services. All three companies are leaders in their industries in the development and use of open standards. Ericsson is a founding member of the 3GPP, and Apple and Sun are co-founders of the Internet Streaming Media Alliance (ISMA). Both the 3GPP and ISMA are organizations dedicated to ensuring interoperable, standards-based technologies and products in the market. Additionally, QuickTime was chosen by the International Organization for Standards (ISO) as the file format for MPEG-4.
“Working with Ericsson and Sun is the perfect example of how using open standards can bring powerful technology to consumers and open new markets for businesses,” said Philip Schiller, Apple’s senior vice president of Worldwide Product Marketing. “We’re excited that Ericsson chose QuickTime for the Content Delivery Solution. QuickTime is widely used by content developers, and the Mac is the platform of choice for the creative community.”
“The rapidly expanding content delivery market requires industrial-strength, readily scaling open systems which are the heart of Sun’s business,” said Ann Wettersten, vice president of Sun’s Wireless and Content Delivery Networks Group. “We’re pleased to join Apple and Ericsson in enabling the delivery of rich media services that enable the wireless lifestyle.”
About Apple
Apple ignited the personal computer revolution in the 1970s with the Apple II and reinvented the personal computer in the 1980s with the Macintosh. Apple is committed to bringing the best personal computing experience to students, educators, creative professionals and consumers around the world through its innovative hardware, software and Internet offerings.
About Ericsson
Ericsson is shaping the future of Mobile and Broadband Internet communications through its continuous technology leadership. Providing innovative solutions in more than 140 countries, Ericsson is helping to create the most powerful communications companies in the world. Read more at http://www.ericsson.com/press.
About Sun Microsystems, Inc.
Since its inception in 1982, a singular vision—The Network Is The Computer™—has propelled Sun Microsystems, Inc.  (Nasdaq:  SUNW) to its position as a leading provider of industrial-strength hardware, software and services that power the Internet and allow companies worldwide to take their businesses to the nth.  Sun can be found in more than 170 countries and on the World Wide Web at http://www.sun.com.
Press Contacts:
Bill Evans
Apple
(408) 974-0610
bevans@apple.com
Caroline Ohlson
Ericsson Corporate Communications
Phone: + 46 8 719 56 60
Caroline.Ohlson@lme.ericsson.se
Paula Angel-Jones
Ericsson USA
(781) 505-6245
Paula.Angel-Jones@am1.ericsson.se
Allison Kelley
Sun Microsystems, Inc.
(650) 786-4434
allison.kelley@sun.com
Apple, the Apple logo, Mac, Macintosh and QuickTime are trademarks of Apple Computer, Inc. Other company and product names may be trademarks of their respective owners.
Sun, Sun Microsystems, the Sun logo and The Network is the Computer, are trademarks or registered trademarks of Sun Microsystems, Inc. in the United States and in other countries