PRESS RELEASE November 25, 2002

Apple Opens 50th Retail Store in the U.S.

CUPERTINO, California—November 25, 2002—Apple® opened its 49th and 50th retail stores in the U.S. this weekend, with new store locations in Denver, Colorado and Emeryville, California. The Company now has stores in 24 states in the U.S., with a retail location within 15 miles of 85 million people, about one third of the U.S. population.
“We’re thrilled to have reached our 2002 goal of 50 retail stores in the U.S. in time for the holiday shopping season,” said Ron Johnson, Apple’s senior vice president of Retail. “Our stores are a great place to shop for hot holiday gifts like iMacs and iPods.”
Every Apple store offers hot holiday gift ideas including the iPod™ digital music player for Mac® and Windows, iMac®, digital cameras, digital camcorders and software for the Mac. In addition, this holiday season visitors to the Apple stores can choose from two holiday wrapping paper designs created exclusively for Apple by San Francisco artist Rex Ray.
Apple is hosting a special holiday shopping event at all of its retail store locations on Friday, November 29 from 6 p.m. to midnight. Customers who attend the event will receive free stocking-stuffers, special values and a chance to win a new 15-inch iMac*. For store locations, go to www.apple.com/retail.
*No purchase necessary
Apple ignited the personal computer revolution in the 1970s with the Apple II and reinvented the personal computer in the 1980s with the Macintosh. Apple is committed to bringing the best personal computing experience to students, educators, creative professionals and consumers around the world through its innovative hardware, software and Internet offerings.
Press Contacts:
Jane Rauckhorst
Apple
(408) 974-9950
jrauckhorst@apple.com
Todd Wilder
Edelman
(650) 429-2786
todd.wilder@edelman.com
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