PRESS RELEASE January 28, 2003

Apple Introduces 20” Cinema Display at Breakthrough Price

Significant Price Reductions on 23” Cinema HD Display & 17” Studio Display

CUPERTINO, California—January 28, 2003—Continuing its industry leadership in flat panel display technology, Apple® today introduced the 20-inch Apple Cinema Display®, a professional-quality, wide-format active-matrix LCD with 1680-by-1050 pixel resolution at a breakthrough price of $1,299 (US). A perfect complement to Apple’s new Power Mac® G4 desktops and ideal for demanding color work, the all-digital 20-inch flat panel display provides more work area than Apple’s previous 22-inch Cinema Display.
Apple also dramatically reduced the price of its 23-inch Cinema HD Display, with 1920-by-1200 pixel resolution—enough to view High Definition Television (HDTV) content with room to spare—from $3,499 (US) to an amazing $1,999 (US). Widely regarded as the finest quality flat panel display in the industry, the 23-inch Cinema HD Display is now within the reach of almost every professional user. Apple also reduced the price of its 17-inch Studio Display®, providing 1280-by-1024 pixels, from $999 (US) to just $699 (US).
“The new 20-inch Cinema Display, with its 1680-by-1050 resolution, offers more pixels than our previous 22-inch product,” said Greg Joswiak, Apple’s vice president of Hardware Product Marketing. “We’ve priced it very aggressively at $1,299 (US) so that almost everyone can now afford a stunning, widescreen Cinema Display.”
Apple’s Cinema Display features an active-matrix, liquid crystal display that incorporates a pure digital interface to deliver superior, distortion-free images that never need adjusting. Like the current 17-inch and 23-inch flat panel displays, the new 20-inch Cinema Display is designed for use in the most demanding color environments. Using the industry’s best wide viewing angle technology, Apple flat panel displays provide maximum color quality even when viewing images off-axis.
With a broad color gamut that stays consistent edge-to-edge, Apple flat panel displays are easy to calibrate using measurement devices such as the GretagMacbeth Eye-One calibrator to create ColorSync® profiles for use with Apple’s ColorSync or other color management systems, such as Integrated Color Solutions, Inc. Recognized providers of innovative tools for advancing color management technology, ICS relied solely on Apple’s Cinema Display and breakthrough Cinema HD Display to develop Remote Director 2.0, the first display-based proofing system to be certified by SWOP Incorporated. The prestigious SWOP certification means Remote Director 2.0 can be used to approve jobs for press production on-screen without the need for hard-copy proofs providing significant time and cost savings for print professionals.
The Cinema Display is less than two inches thick while providing a wide format design (16:10 aspect ratio), allowing customers to easily view a full 11-inch by 17-inch two-page spread, a complex illustration or view a DVD movie, making it the ultimate display for the creative or technical professional. Based on Apple’s award-winning design, the Cinema Display offers the innovative Apple Display Connector (ADC) that carries the digital video signal, USB data and power over a single cable to simplify setup and minimize cable clutter on the desktop. The Cinema Display also provides a self-powered, two-port USB hub for easy connections to peripherals.
Pricing & Availability
Apple’s 17-inch (diagonal) Studio Display, new 20-inch (diagonal) Cinema Display and 23-inch (diagonal) Cinema HD Display are all available now through the Apple Store® (, at Apple’s retail stores and Apple Authorized Resellers for a suggested retail price of $699 (US), $1,299 (US) and $1,999 (US), respectively.
Apple, the Apple logo, Macintosh, Mac, Mac OS, Apple Cinema Display, Apple Studio Display, ColorSync and Apple Store are either registered trademarks or trademarks of Apple. Other company and product names may be trademarks of their respective owners.

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