Apple Unveils New eMac Family

Complete Digital Lifestyle System Now Starts at Just $799

CUPERTINO, California—May 6, 2003—Boosting performance while lowering the price of its popular desktop for home and school, Apple® today announced an entirely new eMac™ line offering up to a 1 GHz PowerPC G4 processor, a faster 4x SuperDrive™, high performance ATI Radeon 7500 graphics, up to 80GB hard drives and internal support for AirPort® Extreme wireless networking. Featuring a stunning 17-inch flat CRT and a remarkably compact all-in-one design that is even less deep than the original iMac®, the most affordable PowerPC G4 system now starts at just $799 (US.)
“The eMac has been a hit with both education customers and consumers, and we’ve made it more powerful and affordable than ever,” said Greg Joswiak, Apple’s vice president of Hardware Product Marketing. “The eMac offers customers a complete system that is the ideal entry point for today’s digital lifestyle.”
eMac, with a 17-inch flat CRT display, supports screen resolutions of up to 1280-by-960 pixels in 24-bit color and offers 40 percent more viewing area than a typical 15-inch CRT display. Available in three standard configurations, eMac comes with either a CD-ROM drive; a Combo (DVD-ROM/CD-RW) optical drive for watching DVD movies and burning CDs that can record CD-R discs twice as fast as with previous models; or Apple’s revolutionary SuperDrive (DVD-R/CD-RW), which records DVD, CD-R and CD-RW discs twice as fast as previous models.
Offering the latest in wireless communications, eMac includes a built-in antenna and card slot to support AirPort Extreme 802.11g wireless networking. AirPort Extreme can transmit data at up to 54 Mbps, almost five times the data rate of previous wireless technologies, yet is fully compatible with the millions of 802.11b Wi-Fi devices currently used around the world*. eMac also includes built-in 10/100BASE-T Ethernet and 56K V.92 modem allowing customers to stay connected any way they like.
Perfect for today’s digital lifestyle, every eMac comes standard with Apple’s iLife™ integrated suite of award-winning software including iTunes® for managing digital music, iPhoto™ for organizing and sharing digital photos, iMovie™ for digital movie-making and iDVD™ on SuperDrive-equipped systems for creating and burning Hollywood-style DVD movies. With five USB ports and two FireWire® ports conveniently located on the side of the system, eMac desktops offer easy plug-and-play connections to popular peripherals such as digital video camcorders, digital still cameras, printers and scanners. In addition to Mac® OS X version 10.2 “Jaguar,” each eMac also includes AppleWorks®, Internet Explorer, Quicken 2003 Deluxe and WorldBook Encyclopedia 2003 Edition.
Pricing & Availability The new eMac line is available immediately through the Apple Store® (, at Apple’s retail stores and Apple Authorized Resellers.
The 17-inch flat CRT eMac, for a suggested retail price of $799 (US) includes:
  • 800 MHz PowerPC G4 processor;
  • CD-ROM optical drive;
  • ATI Radeon 7500 with 32MB video memory;
  • 128MB of system memory; and
  • 40GB ATA hard drive.

The 17-inch flat CRT eMac, for a suggested retail price of $999 (US) includes:
  • 1 GHz PowerPC G4 processor;
  • 32x Combo DVD-ROM/CD-RW optical drive;
  • ATI Radeon 7500 with 32MB video memory;
  • 128MB of system memory; and
  • 60GB ATA hard drive.

The 17-inch flat CRT eMac, for a suggested retail price of $1,299 (US) includes:
  • 1 GHz PowerPC G4 processor;
  • 4x SuperDrive DVD-R/CD-RW optical drive;
  • ATI Radeon 7500 with 32MB video memory;
  • 256MB of system memory; and
  • 80GB ATA hard drive.

Build-to-order options and accessories include additional memory, AirPort Extreme Base Station and AirPort Extreme Card, and the AppleCare® Protection Plan.
eMac computers are also available to education customers in the US and Canada through the Apple Store for Education at or by calling an Apple education sales representative at 800-800-APPL.
* Based on IEEE 802.11g draft specification. Data rates greater than 11 Mbps require an AirPort Extreme Base Station, an AirPort Extreme Card, and an AirPort Extreme-ready computer. Actual speed will vary based on range from the base station, environmental conditions and other factors.
Apple ignited the personal computer revolution in the 1970s with the Apple II and reinvented the personal computer in the 1980s with the Macintosh. Apple is committed to bringing the best personal computing experience to students, educators, creative professionals and consumers around the world through its innovative hardware, software and Internet offerings.
Press Contacts:
Tom Neumayr
(408) 974-1972
Nathalie Welch
(408) 974-5430
Apple, the Apple logo, Mac, Mac OS, Macintosh, eMac, SuperDrive, iMac, AirPort, iLife,iTunes, iPhoto, iMovie, iDVD,FireWire, AppleWorks, Apple Store and AppleCare are either registered trademarks or trademarks of Apple. Other company and product names may be trademarks of their respective owners.