PRESS RELEASE May 20, 2003

Apple Marks Second Anniversary of Retail Stores

57 Stores Open Today with 20 New Stores Planned in Next 12 Months

CUPERTINO, California—May 20, 2003— Apple® this week marks the second anniversary of opening its first retail store in May 2001. Since then, Apple has opened 57 retail stores in 26 states, hosted over 15 million visitors and sold over $650 million of products through its retail stores. More than 1,100 Apple employees work in Apple’s retail stores and there is an Apple store location within 15 miles of 90 million people in the U.S.
During the next 12 months Apple plans to open 20 new Apple retail stores, including its first store in downtown Chicago, on North Michigan Avenue; its first store in San Francisco, in Union Square; and its first retail store outside of the U.S., in Tokyo’s Ginza shopping district. These three locations will be high profile store formats, like Apple’s incredibly popular SoHo store in New York City.
“In just two years Apple has changed the face of computer retailing for over 15 million people that have visited our 57 stores throughout the U.S.,” said Steve Jobs, Apple’s CEO. “During the next 12 months we will extend our reach even further by opening 20 more stores, including three new high profile stores in Chicago, San Francisco and Tokyo.”
The Apple retail store on North Michigan Avenue in downtown Chicago will open on Friday, June 27, 2003, the Tokyo store will open in early 2004 and the San Francisco store will open in spring 2004. Apple recently opened its first retail stores in Honolulu, Seattle and Sacramento, California. For additional store locations and information about Apple retail stores, visit
At the Apple store, knowledgeable sales people are available to help customers learn about the revolutionary iTunes® Music Store and new ultra-portable iPods. The hands-on Apple store experience provides visitors access to the latest Mac® computer systems including the 12-inch and 17-inch PowerBook® G4 notebooks, iMac® and eMac™ running innovative digital lifestyle applications like iPhoto™, iDVD™, iTunes and iMovie™, as well as Mac® OS X, Apple’s revolutionary new operating system.
Customers can also visit the Genius Bar where they can get their Mac questions answered by an Apple “Genius.” All of the Macs in the store are connected to the Internet and many are connected to digital lifestyle products like iPod™, in addition to digital cameras, camcorders and handheld organizers. Apple’s retail stores carry hundreds of third-party software titles for professionals and consumers and inventory for every Apple and third-party product displayed to ensure immediate fulfillment.
Press Contacts:
Jane Rauckhorst
(408) 974-9950
Christine Weil
(408) 974-7625
Apple, the Apple logo, Macintosh, Mac, Mac OS, iTunes, PowerBook, iMac, eMac, iPhoto, iDVD, iMovie and iPod are either registered trademarks or trademarks of Apple. Other company and product names may be trademarks of their respective owners.