PRESS RELEASE July 16, 2003

Apple Offers Premiere Users Easy Switch to Final Cut Pro

Trade in Premiere for a Free Copy of Final Cut Express or Upgrade to Emmy-Award Winning Final Cut Pro 4 for Half Price

MACWORLD CREATIVEPRO, NEW YORK—July 16, 2003—Apple® today announced an easy new way for Adobe Premiere customers on Mac® or Windows to switch to Final Cut® Express or upgrade to Final Cut Pro® 4. Starting today through September 20, 2003, Premiere customers have the choice of trading in their disks for a free copy of Final Cut Express, Apple’s industry-leading video editing software optimized for DV, or receiving a $500 (US) rebate from the purchase of Final Cut Pro 4, the next generation of Apple’s Emmy award-winning editing software for film, HD, SD and DV.
“Professional video editors and film students have chosen Final Cut Pro as the de facto standard for video editing on any platform,” said Rob Schoeben, Apple’s vice president of Applications Marketing. “We're offering Premiere customers a unique opportunity to join the party for free or half price. There has never been a better time for Premiere customers to make the switch.”
Additionally, Apple is offering customers who purchase any new Macintosh® computer the opportunity to purchase Final Cut Express at the same time for just $99 (US)—a savings of $200 (US) from the suggested retail price.
Video enthusiasts editing in DV can use Final Cut Express to capture, manage and edit digital video and achieve professional results. Final Cut Express provides users with the ability to apply transitions, titles and video effects in real-time; create composite layers and produce high-quality graphics and animations; and perform color correction. Additionally, Final Cut Express projects can be exported for use in iDVD™ or DVD Studio Pro®, saved back to tape, or exported to any QuickTime® format, including MPEG-4.
Final Cut Pro 4 offers a smooth transition for Final Cut Express editors who want to make the leap to a professional-grade editing system that supports all formats. Final Cut Pro 4 is packed with more than 300 new features including RT Extreme for real-time compositing and effects, powerful new interface customization tools, new high-quality 8- and 10-bit uncompressed formats, full 32-bit floating point per channel video processing, advanced trimming and timeline tools such as support for dynamic and asymmetrical trimming, and enhanced audio editing capabilities with multi-track audio mixing and multi-channel audio output. Final Cut Pro 4 also includes four complimentary applications—LiveType for advanced titling; Soundtrack, an innovative, royalty-free music production tool with over 4,000 royalty-free, professionally-recorded audio loops also available separately for $299 (US); Compressor for full featured batch transcoding; and Cinema Tools for 24 fps capabilities with support for film cut lists and 24-frame EDLs for HD video.
Pricing and Availability
The promotion is available worldwide starting today through September 20, 2003. Adobe Premiere users upgrading to Final Cut Express simply need to fill out a coupon at, send their Mac or Windows install disks to Apple, and a copy of Final Cut Express will be sent to them. Adobe Premiere users upgrading to Final Cut Pro 4 need to purchase a copy of Final Cut Pro 4 from the Apple Store® (, Apple’s retail stores or Apple Authorized Resellers for a suggested retail price of $999 (US) then fill out a coupon at, send their Mac or Windows install disks and proof of purchase to Apple, and a $500 (US) rebate will be sent to them. Additional terms and conditions apply, see for full details.
Additionally, Apple is offering customers who purchase any new Macintosh computer from the Apple Store (, Apple’s retail stores and participating Apple Authorized Resellers the opportunity to pick up Final Cut Express for just $99 (US)—a savings of $200 (US) over the suggested retail price.
Press Contacts:
Cameron Craig
(408) 974-6281
Jerry Hsu
(408) 974-7603
Apple, the Apple logo, Mac, Mac OS, Macintosh, Final Cut, Final Cut Pro, iDVD, DVD Studio Pro and Apple Store are either registered trademarks or trademarks of Apple. Other company and product names may be trademarks of their respective owners.