PRESS RELEASE October 20, 2003

One Million Copies of iTunes for Windows Software Downloaded in Three and a Half Days

One Million Songs Purchased by iTunes Users in Three and a Half Days

CUPERTINO, California—October 20, 2003—Apple® today announced that Windows users have downloaded more than one million copies of its new iTunes™ for Windows digital jukebox software in just three and a half days since its launch last Thursday, and over one million songs have been purchased and downloaded by iTunes users in the same period.
“iTunes users have purchased over one million songs in the first three and a half days since our launch last Thursday, which compares with one million songs in the first seven days when we introduced the original iTunes for Mac users last April,” said Steve Jobs, Apple’s CEO. “We're off to a great start, and our competition isn't even out of the starting gates yet.”
The iTunes Music Store has revolutionized the way people legally buy music online. An astounding 14 million songs have been purchased and downloaded since the original iTunes Music Store launch in April, solidifying the iTunes Music Store’s position as the number one download music service in the world.
The second generation iTunes Music Store offers Windows users the same online music store as Mac® users with the same music catalog, the same “gold standard” personal use rights and the same 99 cents-per-song pricing. The second generation iTunes Music Store launched last week includes online gift certificates for family and friends; Apple’s innovative and patent-pending online “Allowance” feature which allows parents to automatically deposit funds into their kids’ iTunes Music Store account every month; more than 5,000 audiobooks which can be purchased with one click and listened to on any Mac or Windows computer as well as on iPods; Celebrity Playlists; and new exclusive tracks from more than 60 artists. With music from all five major music companies and over 200 independent music labels, the iTunes Music Store catalog is growing every day and will offer more than 400,000 songs by the end of October.
Apple offers the unbeatable combination of the award-winning iTunes digital jukebox software, the pioneering iTunes Music Store and the market-leading iPod™ digital music player, providing music lovers with a seamless experience for buying, managing and listening to their digital music collections anywhere.
Windows iPod users can now use their iPod with the award-winning iTunes digital jukebox software and enjoy the best digital music experience on any platform. iTunes for Windows includes all the same great features that made it the best digital jukebox software for the Mac—a free download with no hidden charges for extra features, MP3 and pristine quality AAC encoding from audio CDs, Smart Playlists, over 250 free Internet radio stations, and the ability to burn custom playlists to CDs and MP3 CDs, burn content to DVDs to back-up an entire music collection and share music between computers via Rendezvous™ over any network, cross-platform.
Apple ignited the personal computer revolution in the 1970s with the Apple II and reinvented the personal computer in the 1980s with the Macintosh. Apple is committed to bringing the best personal computing experience to students, educators, creative professionals and consumers around the world through its innovative hardware, software and Internet offerings.
Press Contacts:
Natalie Sequeira
Apple
(408) 974-6877
nat@apple.com
Steve Dowling
Apple
(408) 974-1896
sdowling@apple.com
Apple, the Apple logo, Macintosh, Mac, Mac OS, iTunes, iPod and Rendezvous are either registered trademarks or trademarks of Apple. Other company and product names may be trademarks of their respective owners.