PRESS RELEASE November 4, 2003

Apple Store Ginza to Open in Tokyo on November 30

TOKYO—November 4, 2003—Apple’s first retail store in Japan will open in Tokyo’s Ginza shopping district on Sunday, November 30 at 10:00 a.m. This will be Apple’s 73rd retail store, and the first outside the U.S. The Apple Store® Ginza will feature five floors where customers can shop for and learn about the latest Apple® products and solutions as well as visit the popular Genius Bar to ask the Mac “Genius” questions and receive service. The Apple Store Ginza will host more than 400 customer events each month including a Studio Series of hands-on training classes.
“We opened our first retail store just over two years ago and have since hosted more than 23 million visitors,” said Ron Johnson, Apple senior vice president of Retail. “We are thrilled to be bringing the best personal computer buying experience to Japan when we open our first Apple retail store in Tokyo on November 30.”
The hands-on Apple store experience provides visitors access to the latest Mac® computer systems including the PowerBook® G4, iMac® and eMac™ running innovative digital lifestyle applications like iPhoto™, iDVD™ , iTunes® and iMovie®, as well as Mac OS® X version 10.3 “Panther,” Apple’s next generation operating system. At the Apple store, knowledgeable sales people are available to help customers learn about the new ultra-portable iPods and iChat AV and iSight™ digital video cameras for video conferencing with friends and family.
A complete schedule of Ginza store events and classes is available at www.apple.com/retail/jp/ginza.
Apple ignited the personal computer revolution in the 1970s with the Apple II and reinvented the personal computer in the 1980s with the Macintosh. Apple is committed to bringing the best personal computing experience to students, educators, creative professionals and consumers around the world through its innovative hardware, software and Internet offerings.
Press Contacts:
Jane Rauckhorst
Apple
(408) 974-9950
jrauckhorst@apple.com
Christine Weil
Apple
(408) 974-7625
cweil@apple.com
Apple, the Apple logo, Macintosh, Mac, Mac OS, Apple Store, PowerBook, iMac, eMac, iPhoto, iDVD, iTunes, iMovie and iSight are either registered trademarks or trademarks of Apple. Other company and product names may be trademarks of their respective owners.