PRESS RELEASE March 25, 2004

Apple Moves iPod mini Worldwide Availability to July

CUPERTINO, California—March 25, 2004—Apple® today announced that it is moving the worldwide availability of iPod™ mini to July due to the much stronger than expected demand in the U.S. far exceeding the total planned supply through the end of June. Apple expects to ramp up its manufacturing of the iPod mini to meet worldwide demand in the July quarter.
“The iPod mini is a huge hit with customers in the U.S. and we’re sure it will be the same worldwide once we can ramp up our supply in the July quarter,” said Tim Cook, Apple’s executive vice president of Worldwide Sales and Operations. “The iPod mini adds further momentum to the iPod, which is already the leading digital music player in the world.”
The iPod mini is the world’s smallest portable music player to hold up to 1,000 CD-quality songs, and is encased in an ultra-portable, lightweight anodized aluminum body, available in five colors—silver, gold, pink, blue and green. iPod mini features the Click Wheel for effortless one-handed operation, along with the same award-winning user interface as the rest of the iPod family, and works effortlessly with Apple’s iTunes®, the world’s number one digital music service.
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Natalie Sequeira
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