PRESS RELEASE May 4, 2004

Steve Jobs to Kick Off Apple’s Worldwide Developers Conference 2004 with Preview of Mac OS X "Tiger"

CUPERTINO, California— May 4, 2004— Apple® today announced that Steve Jobs will kick off its Worldwide Developers Conference (WWDC) with a keynote on Monday, June 28, 2004, beginning at 10:00 a.m. at San Francisco’s Moscone West. This year's keynote will include a preview of “Tiger,” the next major release of Mac® OS X.
The five-day event, which runs from June 28 to July 2, will host close to 200 technical sessions with new content designed to serve a wide range of Mac developers, including an in-depth look at the latest Mac OS X technologies, hands-on labs with the latest Mac systems, expanded tracks on Enterprise IT and a dedicated track for QuickTime® developers and content creators.
Other activities at Apple’s WWDC 2004 include:
  • an in-depth look at Mac OS X technologies, from its open source foundation to innovative application frameworks, next generation development tools and its industry leading graphics and imaging capabilities. WWDC is the place to learn why Mac OS X is fueling the innovation of both the desktop and server market;
  • an expanded Enterprise IT track specifically designed to help enterprise developers, system administrators and IT managers understand the core technologies that will be delivered in Tiger and fully leverage them in their environments;
  • an enhanced QuickTime and Digital Media track for developers and content creators looking to explore the latest in multimedia for mobile devices with 3GPP, best practices for content delivery with QuickTime Streaming Server, and new tools and techniques for creating and delivering exceptional digital media content;
  • expanded hands-on labs with the latest Mac systems, where developers can port and test their code and get technical assistance from the Apple engineers directly responsible for the technologies;
  • comprehensive sessions providing a roadmap and technical details on Application Technologies, Development Tools, Graphics and Media, Hardware and OS Foundations; and
  • special events and activities such as the Pre-Conference Workshops, Apple Design Awards, Apple Campus Bash, WWDC Exhibit Fair and Special Interest Groups.

Cost & Registration
The cost of the five-day conference is $1,595 (US) per attendee, with a $300 (US) Early Registration Discount available before May 14. Visit Apple’s WWDC website for registration and complete session details at http://developer.apple.com/wwdc.
Press Registration
Members of the media and industry analysts are invited to attend the keynote and can register by contacting Stefan Offermann at (408) 974-6633 or stefan@apple.com.
Press Contacts:
Stefan Offerman
Apple
(408) 974-6633
stefan@apple.com
Cameron Craig
Apple
(408) 974-6281
cam@apple.com

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