PRESS RELEASE April 17, 2005

Apple Continues to Lead the Industry in the Adoption of HD Video at NAB

NAB, LAS VEGAS—April 17, 2005—Apple® continues to lead the industry in the adoption of high definition video by demonstrating a complete HD video production and playback platform at NAB (booth #1902) this week.  Apple will showcase Mac OS X version 10.4 “Tiger” and QuickTime® 7, which includes support for the H.264 codec, along with Final Cut® Studio, the ultimate HD video production suite. 
“With H.264 at the core of Tiger and the launch of Final Cut Studio, we’ve created the industry’s first completely integrated platform to capture, edit, playback and burn high definition video,” said Philip Schiller, Apple’s senior vice president of Worldwide Product Marketing.
QuickTime 7, featuring the H.264 codec, allows users to playback pristine quality high definition video on today’s shipping computers with no additional hardware required.  H.264 has been adopted by both the DVD Forum and Blu-ray Disc Association for the next generation of high capacity, high definition DVDs.  Apple will release QuickTime 7 in conjunction with the release of Mac OS X “Tiger” on April 29.
Final Cut Studio, Apple’s ultimate HD video production suite, centers around Final Cut Pro® 5, a major upgrade to the Emmy award-winning editing software for DV, SD, HD and film. Final Cut Studio features state-of-the-art tools that complement Final Cut Pro 5, including Soundtrack® Pro, a revolutionary new audio editing and sound design application that makes video projects sound as good as they look; Motion 2, the world’s first real-time motion graphics application with GPU accelerated 32-bit float rendering; and DVD Studio Pro 4, the first commercially available DVD authoring software that burns high definition DVDs to the latest HD DVD specification.  
Apple is committed to both emerging high definition DVD standards—Blu-ray Disc and HD DVD.  Apple is an active member of the DVD Forum which developed the HD DVD standard, and last month joined the Board of Directors of the Blu-ray Disc Association.
Apple ignited the personal computer revolution in the 1970s with the Apple II and reinvented the personal computer in the 1980s with the Macintosh. Today, Apple continues to lead the industry in innovation with its award-winning desktop and notebook computers, OS X operating system, and iLife and professional applications. Apple is also spearheading the digital music revolution with its iPod portable music players and iTunes online music store.
Press Contacts:
Cameron Craig
Apple
(408) 974-6281
cam@apple.com
Jerry Hsu
Apple
(408) 974-7603
jhsu@apple.com

Apple, the Apple logo, Mac, Mac OS, Macintosh, QuickTime, Final Cut, Final Cut Pro and Soundtrack are trademarks of Apple. Other company and product names may be trademarks of their respective owners.